Weird question - i know a number of folks who worked in generic marketing or sales type roles who found their way to companies like faang amex/visa, etc, doing similar sales or marketing work.

Lately, as they’ve been promoted, they now call them themselves things like “strategy lead” or “growth lead” or “strategy director” - are marketing and sales roles really pivoting into strategy and growth as we here think of them, or are those just fancy titles that still mean sales and marketing?

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“Business planning director” is another one.

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You realize that marketing and sales are directly related to the strategy and growth of a company…. Right?

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Outside of consulting no one cares what consultants define as “strategy”

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Sales and Marketing folks are really good at keying in on popular buzzwords whether or not they reflect the truth. Just because I call myself a model doesn’t make me one!

My companies marketing team just branded themselves as the “Strategic Air Command” of the company implying that they are core to all of our efforts 😂 Saying it doesn’t make it so!

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