What would you do (both require a move)?Option 1: take a huge pay cut but work in your dream location at a small independent agency in a role that is 2 steps back from where you are now.
Option 2:

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Kids are in college and college savings are covered. I no longer care about titles - just hoping to retire some day

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If you’ve got college savings covered, my guess is you have some kind of financial person ... accountant? Investment person? Talk to them and see what the numbers look like in terms of impact out on your retirement timeline. Informed decision all the way. And good luck 👍🏼

likehelpful

Thinking longer term, are there differences in the opportunities in either market? My gut tells me option 1 from a pure happiness perspective (and I’m normally a go for the money person). If you’re single and you’re likely to move again go for dollars and title as you’ll springboard off of that faster.

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You don’t care about tittles which makes it so much easier. If you care about the work and culture I would go to the indie shop. If you just want to save up for a good retirement choose the bigger shop.

Personally I would go indie but that might not be as practical for where you are in life...now that I write this out the bigger shop seems the more sensible option.

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It’s funny my advice would be #2 every time. BUT I actually had almost the same choice and picked #1. It’s been 4 years now and in another year I will be where I was in terms of Salary and title but way ahead in terms of where I want to be.

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It seems like money isn’t an issue. I’d go to the dream job.

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Too many unknowns but here are some high level thoughts: if money isn't an immediate issue for you... I'd step back and look for options C/D/E... Don't get stuck in an either/or (A/B) scenario. I'd keep looking for something where the compromise isn't so jarring for you or doesn't feel like a compromise in the first place. Work on creating an opportunity like that and broadening the horizon of what's possible. If you can afford it and put in the work behind a more strategic vision for where you want to be in life and your career, don't settle for what's only and immediately in front of you now. Look left and right and maybe even turn 180... Feel free to connect of you wanna chat more about it

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Option 2: take a small increase and bigger title at a big agency but requires move far away and not great location.
Was laid off so have to choose one of the two
Need to move either way - which

Does cost of living lessen the huge pay cut? Two levels is a far way to fall ... that puts you basically back at Account Director ... any way to blunt that since the money is so bad? If you never want to be senior leadership again, then the title change isn’t a problem. If you ever had dreams of running a bigger shop, I wouldn’t take the hit now because you might not ever recover

Do you have a family to worry about?

Dream location all the way

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