What would you say is the breakdown of money allocation within a single team project? What percentage goes to creatives, strategy, account, project management, etc?

As a creative I’ve never gotten a peak at the budget and I’m interested to know what works and what doesn’t.

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Obviously it varies but in my experience it’s roughly 1/2 creative, 1/4 account, 1/4 strategy and research.

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It really depends on the brief and the level of effort the project requires but in my experience creative is almost always the largest percentage followed by accounts!

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Good question!

2.6 creatives, 0.38 project mgmt, 7.5 account, 0.9 strategy, 0.32 analytics, 0.08 design dept, and then hide c suite in some other numbers

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