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What’s the best way you relay marketing information to sales? Have mostly relayed info about accounts active on our website/ registering for webinars via email to our sales team, and recently moved those alerts to slack. What works for you?

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It should be more automated than that. But that’s not easy to establish (CRM, cdp connectivity and a flow of data with leads etc) with nuances for the context and industry) so you’re already doing more than what many do 😄

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Do your goals align? If so, got a shared vision on how to get there with sales?

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