Would you push for an annual raise even if the site hasn’t been performing well (traffic and revenue down) but has been on a decline well before you joined the company? I’ve been with the company over a year but seo has been on the decline for over 3 years now. I’m making low end 60k with 8 years experience across marketing specialties. Should I ask for more?

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Performance raises are usually tied to the objectives you have set with your manager. I never recommend having objectives that are outside your direct control (i.e. traffic decline) but against objectives you can control (projects completed, incremental gains like improved GSC tech metrics / indexation, specific gains on pages you worked on). If you haven’t set formal objectives then writing up a list of accomplishments like this can still help make the case for a raise. With 8 years of experience I would expect you could easily earn more.



Unless you suck at your job…

As long as you know you could get more elsewhere (or the same for less work) you always deserve a raise.

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