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Performance raises are usually tied to the objectives you have set with your manager. I never recommend having objectives that are outside your direct control (i.e. traffic decline) but against objectives you can control (projects completed, incremental gains like improved GSC tech metrics / indexation, specific gains on pages you worked on). If you haven’t set formal objectives then writing up a list of accomplishments like this can still help make the case for a raise. With 8 years of experience I would expect you could easily earn more.
Yes
Unless you suck at your job…
As long as you know you could get more elsewhere (or the same for less work) you always deserve a raise.