As a CD-level designer, should my book reflect my most recent work, my greatest hits, or my biggest, high-visibility clients? Or all of the above? What’s the correct balance? And at what point should a project be “retired”?

Also, how important is it to keep it up to date with the latest? I feel like I’m constantly working on my book and it never ends. I flip back and forth between feeling great and feeling like I’m not that good any more. It’s getting harder to land jobs as I get older.

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Posting as :
works at
You are currently posting as works at

If you're CD level, shouldn't you already know this?

Your book should showcase your best work and the kind of work you want to do.

And it's obviously better if those things overlap.

Why are you being so condescending in a a bowl designed for help? Have you never asked yourself if a projected dated your portfolio? Have you never wondered if it’s better to put your newer stuff first or maybe put a slightly better 4-5 year old piece in that spot instead? This person asked a genuine question about the nuance of organizing book work and you come across as a loser telling a junior how to build their first portfolio. Do better.

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