Brand strategists, what do you think makes you successful in your role?

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Curiosity, dissatisfaction with V1, lack of ego/impostor syndrome, resourcefulness, and collaboration

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The ability to bring the bigger picture to life—helping others consider the brand or business as a whole, not just your specific task. This helps the team think beyond individual tactics. All of which helps the end creative, your overall strategy and possibly the mental health of your collective team.

Also, building trust with creatives is key. At a minimum, you need to simplify and pinpoint the core issue or opportunity, offering a clear direction without being overly prescriptive. This approach ensures everyone wins—creative gets clarity, and the client feels heard and confident in your direction.

To be truly great it comes down to your ability to write briefs that generate remarkable ideas. Which are ideas that resolve issues meaningful to your audience (sometimes making people recognize how meaningful something is) or reveal an insightful point. That requires strong conceptual thinking, good taste, and a reasonably good EQ with the ability to communicate simply and clearly.

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the ability to listen & to provide clarity

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Genuine question, I'm curious what you've noticed about strategists that makes them successful?

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Your skills as a CD are transferable to a strategist role. Developing any strategy requires research, discovery, concepts, problem solving, execution, KPIs, briefs, communication, and ultimately how it’s presented. I’m currently working as a hybrid brand marketing strategist/ creative director.

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Help to create and close opportunities to do great work. Everything else is a means to that end.

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Sometimes I wonder if strategists have secret betting pools to see how many times they can reuse the same strategies.

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I don’t think it’s possible to be so smart that you don’t have to be likeable.

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Our job is to figure out/understand a business challenge and translate it into a creative opportunity. Lots of brand strat i’ve seen speak the business language well, but are falling short on making it make sense in creative language. So i’d say being able to speak in a language that creatives understand + find helpful is crucial.

As brand identity designer, climbing the ladder to become a brand strategist. What will be the action plan?

Writing

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