Has anyone made the move from a small social agency to bigger ad agency? Would love some insights.

I have some broadcast experience but I’m looking to cut my teeth at a larger agency, focussing less on social content and more on broadcast. I’m looking at Integrated Producer roles rather than CD as my current role is more production rather than creative. Thoughts?

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This post is a roller coaster.

What exactly is your role? Your title says creative director yet you want to be a project manager? Is this one of those situations where the title doesn’t match the duties?

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Ah yes ok, that sounds spot on, thank you! What does it mean to you if people use “Creative Producer”? Should that be avoided?

A few things:

1. Depending on the type of agency you land at producer can mean a few different things. At some agencies producer and project manager are interchangeable and at others producers are much more focused on the actual execution of whatever it is you’re making. Make sure you know what you want to do and what the agency is actually expecting.

2. Larger agencies are going to be more interested in your ability to fill the role than in your experience wearing multiple hats. The bigger the agency the larger the divide between departments.

3. Depending on your level of experience there’s a good chance you’ll end up working on social content starting out in a larger agency, too. That tends to be where people start as they work there way into other areas and eventually tv/broadcast.

This awesome, thank you so much for your time and input!

Your point 1. makes perfect sense and I’ll definitely be looking out for that in interviews.

2. As well is a great insight… might want to tweak a few resume things I think. Thank you! 🙌🏽

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