How long is too long to remain a mid level art director? And what about senior? I’m 3 years into being an AD.

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Ultimately titles don’t matter - if your happy with what your doing and making the money you want, who cares? I respectfully say this with 25 years in the creative field and I have never stuck to any perceived timelines and have been successful and happy throughout my career not chasing a title.

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Depends on your contribution and how long you have in the industry overall, but this is the general timeline for traditional creatives.

1-2 years as Junior
3-5 years as mid
2-5 years as Senior
2-5 years as ACD

If you are on the low end of the spectrum for your whole career and are a CD with only 8 years of experience, you’re either be VERY VERY good or not good at all. If you rise too fast, you won’t get the experience you need to be good/produce good work.

When interviewing, look at your CD’s trajectory and book and you’ll get a sense for the kind of work you’ll be doing.

Also, the best way to get a promotion is to find another job. Internal promotions are difficult and they lowball hard.

Anyway, at 3 years I’d say you still need 2 years to cook to hit senior. Unless you’re going on a ton of productions and winning awards and mentoring junior staff already.

likehelpful

I just reread this and this is soooo good. Thanks again!

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Omg dude you’re fine

likehelpful

Thank you ☺️

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Every career path is different. Don’t listen to any one answer here & take it to heart.

My experience was this:

Jr- 8 months
Mid- ~1yr
Sr- ~1yr

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As SD1 said this all depends on a variety of factors. What type of experience you have, and career maturity. Yes the work matters but it’s also very important to understand and manage relationships with internal and external stakeholders (consistently). Perhaps what you need to do is find a mentor that can relate to your situation and help you work to craft a plan that outlines your goals, objectives and milestones w that clearly define a path to success. In my opinion, the people part and the strategic business parts are often overlooked because we place so much emphasis on the work. My weighting is, or attempts to be, equal portions. Last bit but worth noting- there are no shortcuts.

I'm 48 y old and I'm an Art Director. Back in the days I remember wanting to become a Creative Director because they were the only one "shining" in the Industry aka being invited to be judges for Marketing Awards, Communication Art, Clio, Young lions and such. They are the ones who are invited to share their knowledge or opinions for symposium / Ted Talks / SXSW events.

Other than that they also have the role of representing the agency and make it shine wherever they go.

This is the type of responsibility I would have liked to have. But then I heard that many CD do have the job to also "manage creative ressources" like determining hours passed on a project and making sure their creative teams doesn't meet any blockage during the creation process. They also "create" a little less because they mostly looks at projects on a holistic approach.

Management of creative teams is something I didn't really want to do. Also I'm a pure creative, having Ideas is what I want to do. So I let the aspiration of becoming a DC asside.

The only thing though is the ongoing feeling that if you are around 50 years old and not in the higher sphere of your agency you might encounter a lot of ageism from the younger generation of creative.

You even have to deal with bosses that are younger than yourself and this is where you might find a clash.

Being old and at the lower end of the ladder comes with the risk of being falsely judged by others.

My 2 cents.
Have a great one.

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I personally wouldn’t want to be a cd either, same reasons. I think I’d like to be a senior though

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Sometimes it depends on if your work is at the next level, time isn’t the only metric promotions depend on

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Yeah I’m at 5 due to the past couple years of horrible job markets and layoffs.

Was skipped for a promotion last year due to “optics” because there were recent layoffs, but did get a 10% raise.

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Titles titles titles 🥱 Like others have said, it’s more about your day-to-day responsibilities and if you’re doing what you want.

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Would you stay as ACD forever?

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So much of has to do with the job, your work (which has a lot to do with the opportunities you get and account you’re on) and where you work. I’m about 4 years in and at Mid still.

I was stuck one account for over 2 years at my last place and the opportunities got slimmer and slimmer the long I was there, no matter what I tried or how proactive I was.

Some of these things that affect whether you get a promotion are out of your control. This terrible job market and big budget cuts are 2 prime examples.

Just keep at it.

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Thank you 🩷🩷

I just want an opportunity in graphic design... I can't get that! I have the education.

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I've been told about Upwork, haven't explored it fully yet though

It’s also not so easy to get a promotion these days. Considering being mid level you make around 90K, and being senior you make around 110K. This current economy is rough and affecting the ad industry hard

And NY, most of the mids I work with make 85-95 if they got hired 2021/2022

Honestly, promotions often have nothing to do with you. It’s about the company’s success, money, leadership, etc. Whether you feel like you should have a better title or more money or both, you should talk about this with your manager. If they are a good leader and care about keeping you, they will do their best to get you what you want.

Obviously the market isn’t great right now, but I have been a senior copywriter for 2.5 years and felt I deserved the title well before it was given to me. When I asked for a promotion, the VP or CMO (not sure who it was but I know it wasn’t the two leaders between me and the VP) at the company I was with at the time made up a BS reason why I wasn’t qualified yet (it had nothing to do with my work or my job description). I was upset and started looking for a new job after that. Later, the CMO and the VP of my department left, and then the company gave me the title I wanted and a small raise but the damage was done at that point. They also couldn’t pay what the industry indicated I deserve, so I left a few months after they promoted me.

I hope you have a much better experience than I did when bringing up how you feel about your title, but whatever happens please remember it’s not a reflection of your worth. ❤️

Awww thanks!! I think it does have to do a little bit with me (one of my peers who got promoted won a bunch of personal PR) but this is very encouraging. I’m happy you got that promo and left & are doing well 🩷

It really depends on the agency. The best way to get to a senior is to jump ship. In my agency we have “mid level” creatives who have been in that role for 6-10 YOE. It’s crazy cause we are the “best” in the country and working here is an “opportunity”.

This makes me feel better

If you’re a white male, you should just ask to be promoted to a CD. That’s the least they can do for you.

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