How much cologne / perfume is ideal for leaders who are in sales / account management / have to socialize with clients all the time? Sometimes there is a urge to spray some just before a meeting to appear fresh and appealing, is this common ?

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Depends! Is it eau de parfum? Check the bottle for these terms. They are all different strengths. Parfum will last all day with just one spray. The rest only a few hours.

Parfum > toilette > body spray

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