In a sales engg interview solution presentation round

Do we completely make up the numbers or do they have to be calculated and derived based on something? (can we say " this solution will increase KPI1 by 30%" or do we have to give reasoning based on some calculations?)
If we have to give the numbers based on calculations, how do we calculate before delivering the solution? Generally the outcome is finally known a few months after delivering the solution so how do we talk numbers then?

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Don’t just make up numbers 😂. It should be rooted in something that’s actually believable. Include your assumptions

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