I've been applying to mid-senior roles in product marketing, having worked for over 16+ years largely in roles broadly defined as brand management in traditional industries, and more recently (5+ years) PMM and growth marketing in tech/startups.

I am having no luck with any sort of breakthrough on the PMM side - though the descriptions match a lot of what I've worked on (new product launches, positioning, GTM etc). Any resources I can turn to that'll help me in fixing what I'm doing wrong?

likeuplifting
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Keep talking to potential fits. In part its a numbers game. Even Tom Brady found that not many people wanted to add him to the team once he left the Tampa Bay Buccaneers. Its not you, its them. I also want to point out that in my experience, many companies that post jobs never fill the job they advertised. I've tracked the same thing in "corporate development" roles I've seen ... and about 90% of the time, they never hire ANYONE. For larger companies like Microsoft, Adobe, the will often post a position AFTER they have already identified an internal candidate - some do this for legal and policy reasons.

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If you are looking to engage a career coach, you can find me on LinkedIn at www.linkedin.comi/n/sharonMarkowitz.

Look up my name on LinkedIn. It looks like there’s a typo in the link. I have industry experience and I’ll also offer a free consult

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