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Does he have a performance plan? You could make it a metric that his performance/bonus is based on. If having a conversation with him isn’t working. Also that’s very odd that he ignores user issues when that’s one of the things a PO is responsible for.
There’s your problem. He’s a BA with a PO title. Not to say BAs are incompetent or irresponsible, far from it… there are brilliant BAs in my company I love working with and learning from - but this dude is not very good at PO - ing and I wonder why someone from biz was fitted for this role .
Seems extremely irresponsible since that should be potentially a main concern of his. I agree with PO1, making it a metric may make him feel like it affects him more and force his interest.
For real? They talk and answer like that? That must be rather difficult to deal with. Are you both peers or does he report to you? Maybe a manager can have a conversation about how unprofessional his attitude sounds.
Peers - I’m in the tech org and he’s in the line of business. Unfortunately, his manager seems even less interested in the product, so unlikely to get support there
Fire them!