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Pretty much recycled stories from previous Apple holiday spots. And they did it better before.

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Lol, ok.

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*Apple Pencil sold separately. All apps used to create memory book sold separately. Apple cannot brings deceased relatives back to life.*

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**SWOON**

funny

Borrowed interest to the max. I still can’t believe they had the nerve to use the music from the opening of UP.

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I’m sorry, is music from the films of Disney’s Pixar sacrosanct? I had no idea...

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Yep. For a company who prides themselves on shooting practical and typically eliminating legal lines, they screwed this up by putting it there. It is a distraction at the worst time. I’m with OP for the rest of time on this.

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Totally understand that F(FO)1

This works. The Up music works, the look and feel and the product placement works. It a good ad for the holidays. Coal black hearts aside.

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“Misunderstood” is still my favorite Apple holiday spot but this one was still pretty good. I think the cinematography and storytelling could’ve been tweaked to be stronger but overall i felt it was a very warm holiday spot.

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