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- trust your gut. If they’re selling you on focus and projects that seem to good to be true, they are.
- use your network to backchannel personality checks. In a company where they move people around a lot, You don’t want to be the new person who is brought in to work for a narcissist bc they can’t staff the role any other way.
- some in-house only cultivates in-house talent and doesn’t value experience gained elsewhere. Ask questions about the team - has everyone grown in their careers only at this company, or are there a number of people who are mid career hires? If the former, know that your ideas may be threatening to them, and it may be a process to establish trust and show them why what you’re proposing on any given day is worthwhile.
- gain clarity on team structure and roles/responsibilities. Some in-house teams are largely made up of individual contributors who do not collaborate at all with each other - which can be a bit jarring, coming from an agency background (in re: to efficiencies, learning, improving work quality, etc)
- and always... build those relationships. Take someone out for coffee (or meet in the lunchroom) daily. Pick their brain on what’s important to them and who they are as a person. Learn everyone name. Always be kind. This is important and huge for short and long term success. Remember that you are the new kid, and they will likely look at you as an outsider for a bit - so always take the high road and stay positive/kind until you get the true lay of the land
Expect exponentially less support compared to an agency, but a million different “internal” clients: executives, marketers, brand managers, legal, HR, customer service, sales, corporate, regulatory - they all think they own your ass. Before you accept anything, make sure they have the resources in comms to handle all this: otherwise, you’ll spend your life being on the end of a leash to all these “clients”.
Agree with all above. Would also add two things:
-It can be strange to go from working in an org where everyone does what you do (PR and comms) go working in an org where only a few of you do. Depending on where you work, you will either have a lot of people who *think* they know how to do your job, or a lot of people who have no concept of/interest in what you actually do. Either way, the internal relationships and educating/advocating for the value you and your team bring is critical. Find your internal champions and allies. Reach out far and wide to understand all aspects of the business, and their priorities.
-At the same time, focus is so, so important in in-house roles. Different depts and external parties will be coming at you all the time asking for things - you can’t do everything, as much as you might like to! Make a plan with your team and execs, let that guide you, identify when things are distractions but not really a part of the plan and not what your boss needs from you and your team. It’s ok to say “We can’t get to this right now, but here’s what we can do instead” if it’s not aligned with your team’s/company’s goals.
Good luck!
Similar to what others already mentioned, your new clients are the company's executives who dont have a clue about PR/Communications but think they do. You must hold your own against other departments and make sure that you assert your position in the hierarchy. This includes asking for budgets that properly address the companys strategy and priorities.