Starting a job client-side in a week, and I think the role I’m starting on is agency-facing. What’s some (practical) advice you’d give to your clients in terms of working with agencies/giving feedback that you wish you could tell someone who is starting out?

like
Posting as :
works at
You are currently posting as works at

Please, for the love of god, get all your internal feedback consolidated before sharing.

likesmart

Dont hold back info. Remember you are all on the same team.

like

Before briefing the agency, make sure the brief has been seen by everyone on your team that’ll be reviewing the work. In addition, just be a kind and empathetic human being. Just the fact that you’re asking this question makes me think you’re already there…but don’t forget the people behind the scenes working to make you (the client) happy. One team one dream.

like

Creative is a process. Don’t freak out after one meeting. Remember that it’s like baking a cake or making a stew. It takes time. Rushing things won’t lead to better results. If it was automatic, it wouldn’t be so powerful when nailed

likesmart

ALL OF THE ABOVE.

Assuming you finally got out of agencies… be the client you always wanted.

likeuplifting

Kill the urge to combine ideas.

likesmart

Don’t sit on projects for a long time so the agency’s development time has to be compressed which burns everyone out. Tell the account team to hold your team accountable. For example, writing a clear client brief that is shared with account and strategy BEFORE the creative brief is written and briefed in…

like

In addition to creative being a process, production is also a process. It can appear messy or scary as unexpected challenges come up. Trust that the agency has got it handled, they do. Production and creative require trust and flexibility if things cannot happen precisely as wanted because of real hurdles (budget, legal, timing, etc.)

Remember that the agency was hired for a reason.

like

- Align on objectives and any specific targets for success from the start (especially of broken down by product, week, month, quarter, etc.)

- Have same expectations for processes (what the agency does vs. what the client has to do) and timelines

- Client should write the brief for the agency, but if unwilling, at least have the agency do it but sign as the client (and reference it as the project continues so aims towards original intent of the project).

- If working with multiple agencies in an IAT, don't just give them generic direction in a call or you'll get crossed ties or "who wants to volunteer". Instead be specific with who your instructions/feedback is meant for.

- Try not to piecemeal feedback or information. If multiple stakeholders/departments work on a project, get all direction and feedback so can be applied together or to avoid confusion/lost time if any of the feedback is contradicting.

- When agency writing a status update with many projects, keep it simple to who has to do what by when, but don't write too much context like a novel or what you need to get done will get missed.

- Separate your budget by media budget vs. production budget from the start

like

Read your contract and talk to the previous in house points of contact before your intro agency meeting.

Don’t churn and spin and waste your agencies hours.

A wise client once told me “clients get the work they deserve”.
And he did. And it wasn’t good.

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