Related Posts
Who’s hiring BA right now?
Hi fishes,
Im looking for a referal for data scientist/ data engineer position.
Skills - Python,GCP, Machine learning, Spark, Airflow, SQL
Total experience - 7.5 yrs
Relevant experience - 1.5
Prefered location - Pune
Accenture IBM Infosys IBM Amazon Fractal Persistent Systems Limited EY Wipro Tech Mahindra Barclays
More Posts
All days are work days

Additional Posts in Advertising
Whats AKQA like to work at?
New to Fishbowl?
unlock all discussions on Fishbowl.




Please, for the love of god, get all your internal feedback consolidated before sharing.
Dont hold back info. Remember you are all on the same team.
Before briefing the agency, make sure the brief has been seen by everyone on your team that’ll be reviewing the work. In addition, just be a kind and empathetic human being. Just the fact that you’re asking this question makes me think you’re already there…but don’t forget the people behind the scenes working to make you (the client) happy. One team one dream.
Pro
Creative is a process. Don’t freak out after one meeting. Remember that it’s like baking a cake or making a stew. It takes time. Rushing things won’t lead to better results. If it was automatic, it wouldn’t be so powerful when nailed
Chief
ALL OF THE ABOVE.
Assuming you finally got out of agencies… be the client you always wanted.
Kill the urge to combine ideas.
Don’t sit on projects for a long time so the agency’s development time has to be compressed which burns everyone out. Tell the account team to hold your team accountable. For example, writing a clear client brief that is shared with account and strategy BEFORE the creative brief is written and briefed in…
In addition to creative being a process, production is also a process. It can appear messy or scary as unexpected challenges come up. Trust that the agency has got it handled, they do. Production and creative require trust and flexibility if things cannot happen precisely as wanted because of real hurdles (budget, legal, timing, etc.)
Remember that the agency was hired for a reason.
- Align on objectives and any specific targets for success from the start (especially of broken down by product, week, month, quarter, etc.)
- Have same expectations for processes (what the agency does vs. what the client has to do) and timelines
- Client should write the brief for the agency, but if unwilling, at least have the agency do it but sign as the client (and reference it as the project continues so aims towards original intent of the project).
- If working with multiple agencies in an IAT, don't just give them generic direction in a call or you'll get crossed ties or "who wants to volunteer". Instead be specific with who your instructions/feedback is meant for.
- Try not to piecemeal feedback or information. If multiple stakeholders/departments work on a project, get all direction and feedback so can be applied together or to avoid confusion/lost time if any of the feedback is contradicting.
- When agency writing a status update with many projects, keep it simple to who has to do what by when, but don't write too much context like a novel or what you need to get done will get missed.
- Separate your budget by media budget vs. production budget from the start
Read your contract and talk to the previous in house points of contact before your intro agency meeting.
Don’t churn and spin and waste your agencies hours.
A wise client once told me “clients get the work they deserve”.
And he did. And it wasn’t good.