We are a small shop of 10 and are sorely lacking any people of color on our team. How do we recruit interest without coming right out and asking for POC to apply?

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This is probably not the common opinion but I actually appreciate it when people are honest about it. Literally tell me one of your goals is to hire POC. Obviously that shouldn’t be the only reason, but I like knowing that’s something a company I work for is aware of rather than wondering after if I was hired as the token POC

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Go to diverse events. Adcolor, here are all the black people etc & recruit POC’s from there.

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You and your team need to put yourselves out there and into diverse spaces in order to identify and attract diverse candidates. That means in addition to talent pipeline conferences, go to public meet ups hosted by other agency BRGs, multicultural panels and talks, etc.

To be honest though, diverse people attract and recruit diverse people. As a black senior resource manager (one of 2 in my hub) I constantly have an eye out for people of color to bring on (in a freelance capacity) when the opportunity arises. HTH.

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85% of the students in the BFA program at City Tech in Brooklyn (it’ll help if you’re in NYC, but I’m sure you can find a local school with lots diversity wherever you are) of which there are students I’m sure would be psyched to intern for you (please pay them) and recent grads that are ready to contribute. Show them the way, promote, and in short order you’ll have a funnel of great talent running your agency

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The Boom List is also a great resource. And tbh, you may have to do some stalking on LinkedIn. If you want that talent you have to go looking for it.

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Seconding MAIP. However, it’s not just junior - it’s been running for 46 years and has 3k+ alumni globally for hiring as well. Arguably the industry’s largest pool of multicultural talent maip.aaaa.org.

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The 4A’s has a program called MAIP. It’s a multicultural internship program so they might be a little young for your needs but they might be a good resource. Maybe also try the 3% conference?

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Recruit from City College and FIT in NYC. Both are great programs with diverse student populations, not to mention, talent you will be hard-pressed to find at 2-year Portfolio Schools.
FIT has the Advertising and Digital Design program, with a Creative Tech Minor and City College has BIC, Branding, Master’s Program. Award-winning schools and programs right in NYC—you just have to look a little harder

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LinkedIn is a great source since you can adjust your search criteria based on a number of factors. One thing that I would keep in mind is that often people of color are often not given promotions at the same rate as others in the industry and may be working under a title that is not encompassing of their skill level. Another great resource for talent is revisionpath.com.

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theboomlist.co

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I personally don’t consider joining a team or agency that lacks diversity. It is simply unattractive to me, and an indication of lack of or narrow cultural awareness beyond the founder. Perhaps it was the timeliness of your evolution, when you started it was not perceived as cultural demand but now it is, at least to some hierarchies looking to grow. Good for you to realize inclusiveness. What do you do now? The approach can be different, rather than hiring just for people of color, hire for people with diverse backgrounds, including different mindsets, different ways of enhancing your shops group intelligence. That as is a great baseline. Then I believe diversity kick starts. My best advice to you is to define what hiring for diversity means or is.

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@Strategist1 good to know, sadly I didn’t know about MAIP until I hired someone from the program but I would’ve loved to have been a part of it

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All of the above. The biggest thing is be present. Keep your ear to what is happening in the D&I space. If I were still at an agency, I would have asked recruiters to show up at the Huge RBG event last week (🙇🏾‍♀️ to Apryl, Darien, Joseph and whole RBG crew) or the JWT event last night (shout out to Kai, Keni and Mariam). Not to be leeches, but to have a presence. Be in the know. Diversity pipeline programs. Seek referrals from underrepresented folks in your agency. Show up at multicultural career fairs. MAIP. Peruse academic institutions’ affinity groups. Engage diversity recruiting specialists. Put a premium on deliberately recruiting diverse candidates. Yes to all of this and that!

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Diversity doesn’t necessarily mean color, which is the problem with the diversity & inclusion activations. Your passive aggressive statement and short sited view on the picture is a part of the problem.
Diversity and inclusion includes various upbringings, skill sets, creative approaches, interests.. etc.

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Sorry if this isn’t a politically correct thing to ask. I’m asking because it’s important for us to staff up and reflect the world around us but can’t afford to work with a recruiter and are a bit wary of coming right out and requesting that our candidates be of other races.

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Someone direct messaged me on this and I accidentally ignored it and now it disappeared. If you see this please write again

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Tap into internship programs geared towards getting minorities into advertising like the MarcusGraham Project or MAIP. Invest time and resources into programs like that.

Also alleviate your traditional requirements like college degree in advertising - advertising isn’t just “advertising” anymore.

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People. People. No need to beef. These are hot topics and ones tied to real emotions. It’s okay to disagree and still maintain respect for each other points of view. That is all I ask.

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So happy CUNY City Tech just got a shout out in this thread. Never once in my 10+ years experience heard my school referenced in convos regarding recruiting.

So many badass creative young guns there from all walks of life. Start there for sure!

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Publicly do some good in a less fortunate community. My company can help. We’ve been matching brands/companies/individuals with schools to make positive and inclusive public art happen authentically.

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Don't be sad that you couldn't get through a FAANG 🤙

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I feel like this has what may be new info to some (of us):

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How do you deal with culture of fear, where things are not reported or addressed in fear of retaliation?

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Nadia, your Unconscious Bias training was so incredibly impactful for me and my team!! Brilliant. So stoked to see this crucial conversation on here. So many questions!

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I notice that your “visual identity” for this workshop represents different sexes and different cultures - but no older people - who are now bearing the brunt of ageism. Why have we been left out?

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Good people, it’s time to bid y’all farewell. Thank you 🙏🏾 Please keep this conversation going with each other and at your agencies. Will post a recap in a bit. Holler at me for anything at all—nadia@culturecipher.org.✌🏾

likeupliftinghelpful

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likesmart

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check out the Black in advertising bowl
https://joinfishbowl.com/bowl_t6agpu .
I saw a ton of job postings in there, might be a good place to post any positions we hear about.

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likeuplifting

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