What are CDs looking for these days out of copywriter books? 360 campaigns? Ability to write to all mediums (print, social, web, tv)? I don’t know what should be in my book as a mid-level writer because I have some old pieces from ad school that actually reflect my writing abilities so much better than the “real” work I’ve been able to get produced at agencies— if any. But is showing ad school work unprofessional as a mid? Someone tell me what the people hiring mid-level writers are looking for.

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Posting as :
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good ideas that understand how the platform works and the ability to write headlines (because they’re used literally everywhere online).

likefunny

Show good work. Whatever it is.

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Smart thinking. Something that surprises me. Craft. Something that makes YOU interesting.

likehelpful

Conceptual and idea driven work articulated in a simple powerful way. Headlines with a clear voice and point of view. I don’t mind if it’s spec work from a mid-level writer.

Bonus: ideas that feel so personal and unique they could only come from you. I love it when I can clearly see the personality and life experience of the creative in their work.

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As a CCO, I’m looking for good ideas that showcase how you think. I want to get an idea of your style and your taste. Obviously, I love to see great ideas. But please don’t send me a book full of work that is beyond what you are capable of doing. I’ll hire you based on your book, but I won’t be happy if you can’t deliver. The difference between student work and “real” work is that the produced work happened on a schedule, with a budget and with clients weighing in.

likehelpful

I don’t interview mid-level creatives. The CDs do that. But I do look at books before agreeing to the hire. I like to know who we are bringing aboard. I also say hello to people, sometimes.

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