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good ideas that understand how the platform works and the ability to write headlines (because they’re used literally everywhere online).
Show good work. Whatever it is.
Rising Star
Smart thinking. Something that surprises me. Craft. Something that makes YOU interesting.
Conceptual and idea driven work articulated in a simple powerful way. Headlines with a clear voice and point of view. I don’t mind if it’s spec work from a mid-level writer.
Bonus: ideas that feel so personal and unique they could only come from you. I love it when I can clearly see the personality and life experience of the creative in their work.
As a CCO, I’m looking for good ideas that showcase how you think. I want to get an idea of your style and your taste. Obviously, I love to see great ideas. But please don’t send me a book full of work that is beyond what you are capable of doing. I’ll hire you based on your book, but I won’t be happy if you can’t deliver. The difference between student work and “real” work is that the produced work happened on a schedule, with a budget and with clients weighing in.
I don’t interview mid-level creatives. The CDs do that. But I do look at books before agreeing to the hire. I like to know who we are bringing aboard. I also say hello to people, sometimes.