Why are the art directors staying late more so than any other position at ad agencies? Do they also get paid more than most other roles at equal levels?

likefunny
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Uninterrupted snacks and the opportunity to be office DJSonos on the 1 and 2

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When I was a junior, not only did the CWs stay with their AD partners, the PMs would be there, and even an account exec. The PM would help the creatives prioritize. The AE would order food and make sure everyone was OK. The CD was at home with the kids but would be on the phone checking in. Comp days were always given.

Now it seems the ADs are left alone in a cold basement cellar, with dim lights and the sound of drips echoing in the background.

likeuplifting

I used to stay late with the team. Back then it was the CD, the AD, CW, production, Account folks but that was also because technology wasnt available to email, upload files so production was large scale printing, making dubs, shipping out materials, no Postmates. Now I check in via IM and confirm the email went out.

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Comps baby

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Because we have to comp things and make decks that are usually last minute changes from a CD. And it’s a lot more labor intensive than writing a sentence. And no, we don’t get paid more. I get paid less than my partner, actually. ☹️

likesmart

It depends where you are. Here we can’t use production designers so we have to do it ourselves which takes time from all of the other projects and the concepting part too.

I prefer to comp by moonlight, it’s more mystical that way

likefunny

Writing partner should be staying just as late to help

likefunnysmart

CD7, that’s a loaded question. Might as well say, “Would you like a good writer or an okay writer?”

It’s not about working late, it’s about staying together. If the hours are too long, then both of you leave together and finish it the next day.

Writers who feel annoyed sticking by your partner’s side, consider having some empathy. Your art partner has a family and a life, just like you. Camaraderie pays dividends years later when you age out of fulltime and you need those same art partners to bring you along on gigs with a fat day rate.

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It’s a choice. They have internet and laptops. Some people like staying late and some think it will get them promoted. Few are forced to stay.

likefunnysmart

Senior account person late to the game chimed in and decided that CTA is going to redirect somewhere else. Can you make the change to all the comps for print, social, OOH, and also the storyboards. Oh btw. The meeting with the client is still first thing tomorrow. Byeeeeeee.

likefunny

Yep. Sounds right

No, we don’t get paid more. Why are we staying late? Because Account promised xyandz , project manager can’t or won’t push back. CD doesn’t know what he wants. Or checks work last minute and wants tons of edits. Sometimes the client is crazy with the deadlines but internally the rounds keep on going because of lack of communication. Then, if all you have to hold on to is the quality of your work. Then you know you gotta do it right, and that takes time. So I’m conclusion there are many factors. Is it fair? No. Can it be better? Yes. Is it something as an art director you have to accept? Yes. Ps. Just prep time takes time. So copywriters, yes you can help find that perfect image we so badly need. We don’t expect you to do it but if you offer it changes everything for us!

likeuplifting

Used to be people stayed later across all departments but with the ability to work from home it feels like more people leave earlier.

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Decks

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Writers often do “invisible” thinking on the front end when there isn’t much an art director can do. And no they aren’t paid more because at the end of the day, it’s not a more “valuable skill”.

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CD3: AD/CW team comes up with concepts. CW writes the script. In the shoot, both oversee the production. CW checks limes and dialogues. Once done, AD oversees post (grading, post-prod, etc.) We also do “invisible thinking” y’know.

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Everyone works differently, not in the office late doesn’t mean not working, everyone has different lives, commitments and keeps different hours. Worry about getting your own work done and everything else will work itself out, once you start worrying more about what everyone else does and how they use their time is futile unless they’re blocking your work.

likesmart

I’m pretty lucky because me and my AD are good friends as well, so late nights don’t feel that draining. We work late nights together 80% of the time and the other times we’re pretty good at communicating and it’s totally fine if one or the other heads off.
We’re also hot AF

likefunny

I stay late since it's much easier to zone out and get shit done when everyone LEAVES

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According to the Fair Labor Standards Act, creative workers are exempt from receiving overtime pay (time and a half). So it's simply because that labor, over 40 hours is more than free to the agency.

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I’m a writer and have worked from home with my art director until 2 and one time, 4, in the morning. You sure the writers aren’t working at home?

ADs are the Milton's of agencies.

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