10 years total experience. 3 years experience as AD in a small-ish market but prior to that was all big agency experience in a top market. What salary would you expect?

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^ That's low. 3 years as director is solid. I'd say $150K even in a smaller market. Still, lots of unknowns about your specific background but if you're a woman for the love of God do not undervalue yourself! I made $125K as an associate account director. You should not be making any less as a director in a smaller market. Absolute minimum should be 120-125 not your ceiling.

likehelpful

Depends on how “small-ish” but the $90-125k range most likely depending on market, clients, and company needs

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