Brand 1 ✅:
1. More established brand & team
2. Bigger budgets
3. More traditionally "creative"

Brand 1 ⛳:
1. Asked for free work during interview process
2. 5 rounds of interviews
3. Are nitpicking tiny things in said free work. I'm concerned they don't know what they want.

Brand 2 ✅:
1. Genuinely excited to speak with me.
2. Opportunity to make a mark on the company & support me.
3. Are doing what they can to get me onboard.

Brand 2 ⛳:
1. Startup
2. Not as creative
3. Smaller business

like
Posting as :
works at
You are currently posting as works at

You’re a CD and they had you doing free spec work, that’s a head scratcher for me at your level.

I think your gut is saying B2 but your brain is looking for the stability in B1. Personally i’d go with B2. Good luck my friend and congrats 🎉🎊🎈

like

TBF B2 did too, but they actually paid for it which was refreshing!

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Update: I withdrew from the process with B1 as they asked for a revision on the (unpaid) creative task as part of the 5th step of the interview process. Bonus is them implying in their email that they're being kind by giving me the weekend to work on it. B2 it is!

like

At a startup you’re more likely to wear many hats, which gives you varied experience but can also be stressful because your role isn’t well defined.
At a large brand, it’s the opposite. You’ll more likely have a very defined role and but it can be harder to move outside of it.

Pros and cons to each and depends on how you like to work.

like

Help me fishies, I am genuinely torn :(

I feel much more supported by B2 as the conversation is along the lines of "do what you need with the department and we'll do what you need us to in order to realise the vision" whereas B1 is far more aloof and has me jumping through the hoops, and nitpicking the work in a way that shows they don't understand creative and my role.

B1 is a more established brand with a bolstered team, and is a more well known brand. B2 is very under the radar but very purpose driven.

Package is $30k difference, with B2 paying less but providing equity.

brand 2 sounds really nice. You can always go back to pain in the ass clients or agencies if it doesn't work out but Brand 2 seems to value your insight from a genuinely good place. Plus equity is 💰

Great points! B1 was also really appreciative of my work and thinking, but their uncertainty worries me especially given they headhunted me - I didn't apply for the job.

Congrats OP! you chose wisely :-)

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