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Had that happen once for a role there. A few others they seemed willing to go above the max. It’s not consistent
Dentsu does the same thing, I work at Publicis now and know that’s going on.
Don’t come to Publicis at the moment - they will just trying to stick you on KC
^^that has been Spark’s shtick for a long time. GroupM is so expensive comparatively, and client procurement teams fall for the trap that Publicis can do more with less magically (…or by offshoring certain roles that should not be offshored)
My roles salary band was a lie as well. I ended up settling, but apparently my position can never make the top of the band on the job post.
Some of it is location, scope of work, etc.
SOW unfortunately does not determine salary. Salary is determined by the market. Most large agencies try to match pay ranges for the same/similar roles. Being in NY also doesnt guarantee you to start at the top of the range—it may guarantee you a salary within a higher range than someone in a LCOL market, but not the top of that range. Most companies will offer somewhere in the middle of the range so you have room to grow.