Client rejected (CD approved) every line. I’ve written a lot of sharp lines for a mix of clients but this is by far the most demoralizing experience. How do you find the line of giving them what they want yet still retaining saying something with character and personality? I truly love writing and don’t want to be the whiny “clients suck i’m a genius” type.

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Posting as :
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You’re not gonna win them all. Jettison character and personality, give the client what they want, and live to write another day.

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This

"Live to write another day" is great advice here

likeuplifting

Clients usually get the work they deserve

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Pick your battles

likesmart

Some of my best copy never saw the light of day because some clients don’t know strong copy/concept if it kicked them in the nuts. But that’s not all clients. If this project is a wash, brush it off. You’ll have plenty of years/clients to present super strong copy that sings off the page. Don’t lose sleep over it!

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To fail, means your not trying hard enough. Try harder and you will learn more about managing how hard it is to win.

funnylike

Maybe in your case the wisdom won’t actually show up. It’s okay; I’m sure you’re trying really hard.

As long as your boss/CD is happy then don’t sweat it

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Every copy line you write doesn’t have to be “creative”. Take a look at what your client is trying to ACTUALLY accomplish. Maybe this project is more deal/sales or product based.

You can’t always write exciting lines, when sometimes what the client wants is a copy line to hit specific RTBs.

This happens nearly every day with nearly every client. Brush it off.

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