CREATIVE DIRECTORS: Have any of you adjusted your titles to become Chief Branding Officers? Care to weigh in on the Pros or Cons of doing so?

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If I saw someone do this, I’d think they gave themselves a made up job title because they want to feel more important and have the word “chief” in it.

If they were actually at that level they’d just be a Chief Creative Officer.

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Yes. Exactly - D1. CBO’s can work directly in conjunction with a CMO.

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