For a large engagement when media buy & client fee is built into a single budget, is there a “standard” fee to use as a guideline? 10% 15% 20%? 10 months and $500k.

like
Posting as :
works at
You are currently posting as works at

15% still used for smaller buys, but you'll frequently see much lower for larger buys. and if you're buying media for MacDonalds they'll pay you in revolting processed meat and you'll be grateful they gave you anything.

like

Used to be 15% - i used to try to estimate hours plus margin and use that to get to a %

like

If it’s large, you may want to negotiate fees that aren’t fixed to the buy. This can be made very reasonable to the client, too, if you can tie level of service to the value of the outcomes, rather than the framing of the spend being their level of service.

So you could say, tell them that to achieve desired goal, we need to have 1/2 a director, a full manager, etc (depending on spend). And then you could start to chat about the % fee, even framing the fee as less than the standard.

It saves you from massive swings in budget while still giving the client the strategic help they will need

like

Related Posts

I'm having trouble. I have a client who is going from a climbing company, to a fitness company. They have a product that lets them expand from where they are. I am failing to sell them on the importance of strategy and taking a step back. Honestly, I don't even know that I'm sold on it. But I feel like it's important. Anyone have ideas on how to argue for this? Happy to share more info

like

How hard is a career pivot from digital advertising to a product manager or even developer? I’m learning python 🐍 and at the point where I’m working on a pretty advanced project. I think having technical skills in combination with digital marketing can increase my net worth in the long run .

like

How is Ambit project in FIS for .Net developer ?

YOE - 7 year

Would it be a good learning project or not ?

Looking to pivot out of a top pharma marketing/ad agency and into consulting. Ultimately want to leverage both experiences to move client side or to a healthcare start up.

What are the best firms for this type of transition and why?

like

Is senior specialist role is same as team lead role? In HCL ?? HCL Technologies

Also is this role eligible for onsite opportunities, i was promised to give onsite while HR discussion on my project in next 1 yr...

like

To all my data engineering friends out there, do you all feel like trash sometimes? Like people dont understand shit about what you do, and clients just want to see some bs ml model/pretty but useless dashboards?

likefunny

Recent career-switcher here. While I’m a veteran with the ad process, I am new to the UX agile process. Is it normal to not use briefs whatsoever? Is it normal for the UX research lead to have a stakeholder workshop (sans designers) to think of concept “thought starters,” then have a separate meeting with the UX design lead to vote on which 1 of 3 concepts to proceed with? In advertising, this is analogous to the client and researchers doing the campaign idea then telling the CD to execute it.

like

Lol a client just emailed saying they want to sign a $1.5bn deal (we are sell side) not at some point before or by, but rather ON CHRISTMAS DAY.

What the hell is wrong with people?

likefunny
like

I'm feeling a lot of anger towards my manager (now he's acting normal but there were moments where he was condescending/dismissive/mocked my and others work/arrogant/said stuff was "wrong" constantly/belittling the difficulty of tasks etc. in the past project).
Maybe it is "standard chewing out" but it bothered me a lot. So much that I find myself still getting all fired up inside thinking about it...
Idk how to let go of this :/ Thoughts?

like

Any thought or experience with Broadridge in Client Relations?

like

Is it hard to get into Salesforce? Big 4 consultant with 10 yoe, mostly in ERP/CRM implementation and program/project management, have Salesforce Admin cert but not much hands on experience due to mostly management exp, looking into Director TPM roles - should I apply? Or should I wait until I somehow gain more hands on SF experience?

like

Looking to transition into an HR leadership position. 17+ years experience in running a startup managing 50-100 people (15 years) and handled all facets of hiring, firing, compensation, negotiation, training and employee relations. Responsibilities also include other non HR functions such as business dev., client relations and expansion, logistics. Currently studying for the SPHR and plan to take the GPHR as well. Thoughts on difficulty of moving into an HR leadership role?

like

I recently joined TW some months back and I dont know why I think have made a wrong choice for myself. I am feeling like I am lost. I am not able to fit in in this high expectations environment. I am used to working in a place where we always worked by taking help from others and here it is sort of assumed that we would be knowing everything right from day 1. Also there is no pairing in my project. Any suggestions on what should be done would be welcome.

like
like

Hi everyone,

I have 3 years experience+MBA
I'm looking for project management roles
Any help will be appreciated

TIA

like

Experience with keeping the account once your client gets acquired? Does the account get moved to the bigger company’s agency?

like

Any data points on expected comp for a Salesforce Senior Manager - Project Manager position?

like

Would you leave your agency to go client side for an almost 50% raise?

likeuplifting

Hi Advisors,
I gave one interview and Solve Game assessment for McKinsey & Company - Specialist / Teamlead role Client Capability Network CCN.
Could some one guide me.. on what will be the next steps in Interview and hiring process
How can I prepare for next rounds
What's approximate time taken for hirng cycle
What would be the base salary for this role

Current CTC 15L, 7YoE

Thank you
- McKinsey & Company

like

More Posts

Anybody joined wipro recently??
I have my onboarding this Monday on 1st August. How much time did it take for you to get the laptop??

And what type of joining kit you got ??

like

Hi everyone!

After years of hard work, I just got my first position in a leadership role! Yay! I’ll be leading a team of 12.
I wanted to know if you had any tips for me, things you wish you knew before, or things previous leaders did for/to you that you found admirable or stayed with you. I want to make sure I’m there for them and want to be a leader they will remember positively.

Thank you so much!!

like

Done with two rounds of interview on may 17 th for the position of aml analyst. Interview was good. Approached HR for the update. They said the role is on hold, they will give update soon. Till no updates. What does it mean?

like

Hi Fishes,

Can someone refer me for Cloud Security - Prisma job opportunity

like

Hi ,
I have 4 years of experience in Sales and Uses tax from big4. I want to switch to new company. How much CTC i can expect ?

like

I am working at ZS on an MDM project for a pharma company
I plan to leave zs in next 6 month
I have 2 questions
What companies can I target ?
How should I prepare ?

like

Hello Fishies,

I am done with all my rounds at S&P Global and shared my documents to HR. No one has asked about my expected salary yet. Is this usual in their process. How much can I ask for an experience of 9 years. How many days does it take to release the offer and what is the slary structure.

like

Has anyone transitioned from being client facing to fully remote software sales? If so, what were the major differences in day to day? I'm currently on site with customers 3 days a week focused around hardware sales but have an interesting opportunity for fully remote software at a higher pay.

like

Public library near to river north?

like

Is there any online group or forum where I can get help on abends in JCL/COBOL/DB2 Mainframe tech instantly
??

like

Is RPA a bubble and will soon fade away? How much valuable is it as a skill set?

How does a sole engineer at a company go about getting management to actually care how production machines run? I’m the only mechanical engineer at my company dealing with a half dozen cranky production managers who think that I can “work my magic” on a machine. It’s not magic, just ignorance about the machine actually works. How to I get a manager to stop caring about the end product long enough for me to actually teach them about their own machine?

like

As a chemical engineer, I have a lot of job opportunities, but as a recent graduate, I have had a hard time getting my first job. After my internship, I have only had 3 interviews. Does anyone know about any job bank for chemical engineers?

like

I love watching my 3-year-old's engineering hacks... he wanted to pet the cat so he built a fort out of pillows and waited, now the cat's purring on his lap and they're both asleep

likehelpful

Looking to relocate to the Las Vegas area and trying to get a feel for what pay would be for a dialysis technician with 10years experience.

like

Whats the halloween tradition like at your school? Do you celebrate? I went as Ms. Frizzle 3 years ago and the kids loved it.

like

How much a senior analyst make on average in Lowe’s in business services areas ?

Im working on creating job descriptions from scratch. Is it illegal or not a good practice to take ideas from other job descriptions on the web? I won’t be using word for word of course - a paraphrase and adding our company touch. Any advice?

like

Additional Posts in Digital Media Buying

Anyone have experience with sem casting? This whole "rooftops" pitch has me a bit suspicious of their legitimacy

like

How do you determine how many accounts a person on your team can manage? I’m trying to figure out what’s realistic and how many people to staff to certain accounts.

like

Thoughts on Jellyfish? They seem to be very close with/recommended by Google for digital

helpful

Anyone with digital media & measurement experience looking for an Associate Director job?

like

Anyone move from agency to consultancy? What is it like? Is the money worth it?

likehelpful

Started a new job in December and a recruiter from another agency just reach out. Want to keep channels open for the future but think it would look bad to move jobs such a short time. Should I take the call or just tell them to reach out later?

like

Has anyone gone from an agency to an in-house Programmatic team? If so what has your experience been?

like

Anyone here worked on the Microsoft account at carat? What’s your opinion?

Hi 👋 I’m new to the LA area and looking for good networking events. Any places I should look into? Thank you in advanced!

Has anyone moved careers from working strictly in Media buying at an agency & having most of your experience in that field, to something more in house marketing related? Curious if there’s something else out there where my experience would qualify in a marketing role as I’m currently moving up at my company, but not that interested in working in media buying forever.

like

Any tips for digital marketers going from an agency role to in-house?

like

Digital Agency Expo is on now!

Post Photo
like

What career options are there for someone wanting to leave that agency social/display life? What type of keywords are best to use when searching on a site like Indeed?

like

How do you get into media buying without experience? Actively looking for a junior media buying position. I've had several final interviews but no luck yet-super competitive!

like

If you’re tired of the stress of the agency world what’s a good next step career wise? Working in programmatic display currently and sick of the never ending workload.

like

What pain points are folks experiencing in the digital media space? Most of what I am hearing is related to audience targeting (privacy issues) and conversion measurement (specifically attributing advertising to brick-and-mortar bottom line). Curious if “the bowl” has any thing else that comes to mind?

like

Hiring a digital investment director for an IPG account. DM if interested.

like

Thoughts on branded search incrementality?
In what scenarios do you see it helping the bottom line vs not? Is. Competition, etc.

like

Yeah so my title says “integrated” but my current (new) job is expecting me to do broadcasting...I’ve never planned broadcasting...got any tips?

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal