How do you deal with uncompromising or negative creatives? I feel like when I talk to this one creative all of my energy is so drained every time I try to work with him

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It’s actually sooo terrible we have to deal with this on top of tricky clients. On the flip side when you bond with your creatives it’s the best feeling ever. I’ve noticed over the years whenever people start getting extra difficult they’re usually interviewing and/or about to leave so hopefully for you not too long left. Keep going and well done it’s not easy!

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Empathy. Trying to understand if their frustration is coming from clients who tell them no constantly, if they are over allocated to too much work, if something personal is going on at home. I try to have more 1:1 conversations with my creative team. I recognize their work even if clients turn it down because I understand it’s a demoralizing industry for idea-makers. Thank them. Recognize them. They truly make the agencies we work for, allow them to have more say and sooner.

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