I'm considering getting certified in the PESO model by Spin Sucks. The certificate costs $1,250. I haven't seen many roles requiring the certification, but I have seen it mentioned as nice-to-haves in a few others. I work mostly in internal communications but would like to be more versatile and do more media relations type work. Anyway, let me know if you think this professional development is valuable. I searched LinkedIn and don't see too many PR/Comms people with it.

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No. No one will ever ask for it or know what it means. If you want to learn it, go ahead but the benefit will be in being able to speak about pitching and doing the work, not a resume trinket.

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I appreciate the pragmatic perspective!

No. The value would be in the learning not in the certificate. So if the learning would be valuable to you then go for it but I probably wouldn’t even tell people about it because this is a certificate from a random woman who wrote a book and fought for legal rights that she coined the term PESO model when there is evidence to the contrary online. 🥴 This is also a pretty dated term even if it’s still useful.

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Thank you for sharing, especially as a senior pro. I took a media relations class off of Coursera and found that to be super helpful...it was also a fraction of the price. :) I think I'll stick to affordable continuing ed.

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