What's more important in selling an idea?

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Definitely finding a way to make it personal to whomever you're selling to. When there's no product to see or touch, it's that much harder to demonstrate value, so you have to find a way to bring it to life in the mind of your audience.

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Thanks

The idea must address an agonizing pain.

It should be feasible and attainable. You should also consider the capacity of the buyer.

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