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It’s very common for software companies to offer services incentives for companies that buy their enterprise software. Alphabet is just betting that this leads to big-time licensing and usage fees.

likesmart

what a dumb, misleading headline. go home mercury news

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To use Gemini over OpenAI or Anthropic, they probably did. These consulting companies are Alphabet's doorway into hundreds of other companies.

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Anthropic is in a different league

Why would they need a fund to do this

For when the client’s budget is insufficient to do the project work - Google will cover a portion of the costs so the client gets the benefit without shelling out $$, and the consulting company gets the revenue even when the client can’t afford it.

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likefunny

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