Hey guys, I’m a junior AD under a year into my professional career at a big agency and am preparing for an informational interview with a recruiter at an agency that I really admire. They reached out to me out of the blue and showed interest at looking at my book (it’s currently locked because I’m working on updating it).

(Cont. in comments)

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I say show it all, student book and professional stuff. For one if the student work won awards you should totally talk about it. Think of this as a story flow you can highlight how you’ve progressed from student to professional by showing the work of each. Good ideas are good ideas regardless

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Thank you so much, I appreciate it a ton! Great idea about the story flow, I’ll definitely keep that in mind.

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If I don’t have many conceptual pieces that are out in the world yet (a few are in production currently), would it be best to just show my student book but have a password protected section for work that’s in production as well as a section for more design focused work that’s been produced? My student book from ad school isn’t that bad (won a few student awards), but I just want to show my best self to the recruiter.

I’m not totally ready to bounce just yet because I like where I’m at, but I want to keep this connection going for the future.

Will they be understanding that as a junior that’s just starting out (in the year of a pandemic, lol) I won’t have many produced conceptual 360 campaigns yet? Would it be good to show any side hustles/hobbies I have?

Thank you so much in advance!!

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If you don’t plan on taking the job don’t kill yourself. At least you made the connection. Just be positive and upbeat. As long as they don’t hate your personality (which I’m sure they won’t) you’ll have that connection for the future.

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i would only show professional work that is up to your standards and you are proud of. showing subpar work will do you NO favors and it’s totally okay to have 90% student work in your book.

and yes, personal projects are essential at this point in your career. and they don’t have to be award winning press types either. just fun things you enjoy. people want to know what you do in your free time and want to see that you’re a curious, 3 dimensional person. they want to know your potential and true style. they want to know you’ll be fun to work with.

good luck.

for juniors with no produced work yet they are...

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