I love the Oscars, but I found the self-promotion of the Mandalorian and Grogu a bit cringey and forced. But as a marketer, I would absolutely take the opportunity for free promotion if my company owned the broadcast too.

Do you think this is cringey, strategic, or both?

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It was kind of fun I guess, but felt very out of place. And it was followed by a Mando trailer at the next break.

I also thought it was a bit cringey and forced, to be honest with you. I agree with you, though, you have to take opportunities as they come. It was cringey to us, but strategic to them.

I don’t watch the Oscar’s but by judging the screenshot you posted it looks like they were aired on ABC which is owned by Disney so no surprise at all they were were promoting Mandolorian and Grogu

Its definitely a bit too forward for my taste as well. When its that in your face, it feels really inauthentic to me personally.

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