Looking for suggestions: how would you recommend someone with Agency background move into Product Marketing? I see so much overlap but lack the hands on specific experience. Are there programs or online certs that are most referenced in this category?

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I'm on brand side but want to move to product marketing as I currently do PPC, CRO and lead funnel optimization. I think these suggestions might help me too.

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One that comes to mind is the Product Marketing Alliance. They offer a bunch of courses and certifications specifically tailored to Product Marketing. Plus they've got a super active community where you can network and learn from other PMM pros.

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Refreshing to know I'm not the only one trying to make this switch! It's been hard to get interviews as well and the likelihood that id need to take a step back position wise to associate pmm

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Following — have the exact same Q as you, AS. Coming from tech PR agency, I have former coworkers who did it but more recently it’s been tougher competing for openings vs. people with more direct PMM experience. I’m starting to think best move is to get a job at a small/medium sized company in-house and gain experience on a project basis while getting to know the PMM team and hiring manager

Trying to figure that out too, haven’t had any luck even getting interviews…

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