Oh snap. BFG Gerry Graf closing its door! Which CCO position will he take????

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Great. Now I have to compete with a bunch of BFG creatives for jobs

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You say that like they haven’t purged most of their talent

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There was a thread recently about whether independents or holding companies were better positioned to survive a recession. This is a perfect example of the high exposure to risks that smaller independents face...

All the best to Gerry, look forward to seeing what comes next.

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The holding company model has brought this ruin.

Glad-handed acquiescence by holding company leadership to client demands to work for cheaper in the name of “constructive dialogue” and vapid Cannes-panel discussion fodder.

It is not a “paradigm shift” that agencies should be reacting too in fear and recycling for shitty thought leadership about “precision marketing” or whatever the latest jargon is.

It’s just bad business.

The holding company model is a failure. Why on earth Sorrell is revered by the trade publications beyond his ability to throw cash remains a mystery.

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@SC1 You have a point with the lack of range. It’s dangerous to hyper specialize.

I doubt he’s going back inside. He’ll start something new

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Agree. He’s one of the few mavericks in the industry. Look forward to seeing what he ends up doing.

likehelpful

I’d make a donation to get him.

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It makes no sense unless he’s in a crazy lease situation for the workspace. The article is in AdAge. Basically all clients but one are either projects are cut back all their funding. Shop only has 19 people left which honestly seems the perfect size to switch to project based model but again this seems like a legal based shuttering since he says he’s gonna start fresh next year. BFG will be open until EOY to fulfill contracts.

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New York rent is a killer. If rents were reasonable I would’ve already exited advertising and opened up my own business.

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Richmond 👀

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Oh wow. I can’t wait to see what he does next.

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Really? Damn!

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Whoa. What happened there?

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So Barbarian “the desk” group Gerry made fun of survived longer?

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So will cockroaches.

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Leo would like a do-over.

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They’ve been essentially dead for like 4 years

I think he relied too much on B- creatives. There were some people there that weren’t capable of holding BFG’s standards.

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