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If you’re moving from an AE into a PM role, at that level you shouldn’t have to do a case study. What type of assignment did they give you?
Yeah. They’re just using you to get the research. Then they’ll ghost you when you try and follow up. I would imagine you have decks from previous work that shows your thought process and strategic thinking, along with metrics that you can use in an interview.
Feel free to embellish and take some liberties with this assignment, nobody actually cares about the content. They want to know if you can tell a story and present coherently.
I just did an assignment for a role that I ended up getting. I would have been very pissed if I didn’t get the role and put in all that work. But it worked out for me. The assignment was also vague but they encouraged me to make things up and embellish. They wanted to see my thought process, level of writing, and presentation skills. If you can go back and look at past case studies or other things that the company has put together and published, you can get an idea of what to include.