What should/could a team with 8 years of experience be making in the SF market? (day rate and salary) ?

The AD has (5yrs as a designer + 3 yrs as an AD). The CW has mostly writing experience with a few years as a proofreader. They have only worked together for a year but 8 years total as individuals in the advertising space. No awards, mostly social background. Been working together 1 year.

like
Posting as :
works at
You are currently posting as works at

You don't have 8 years experience.

Design and art direction are different beasts. Different ways of thinking and working.
And copywriting is different than other writing and proofreading.

Sounds like you guys have closer to 3 or 4 years experience.

Also, how good is your portfolio? How many awards have you won? Those will factor in, too.


I don't have an answer for you in terms of salary, but I think you need more realistic expectations of what you're worth based on RELEVANT experience as conceptual creatives.

like

Let me correct you. Design experience is 100% RELEVANT experience to Art Direction. I’ve had to design everything I’ve art directed, hands down. And could not do my job as expected without such skills.

In case you were unaware, agency roles are evolving into more eclectic roles. I currently hold a Sr. Art Director role at an advertising agency working on full 360 campaigns as a conceptual AD, not as a designer.

And I am in the 800-1000K day rate range. I came here for relevant pay information to make sure I’m getting market value. I did not come here for someone who aims to discredit my experience with an archaic understanding of creative and advertising.

All my experience is valid and it should be compensated for. I came here for help, not to perpetuate old timey advertising mentalities. Yes, I am well aware of the mentality you hold and I’ve had success breaking through that. I will continue to do so because to be frank, it’s a not so creative mentality.

If you had no answer, you shouldn’t have answered. Thank you, but no thank you.

likeupliftingsmart

I have a question about my salary but I absolutely will not tolerate any responses

like

: What should I be paid? If you think about it, I basically have 100 years of experience.

: No one will see it that way. Maybe your salary should reflect—

: I HAVE 100 YEARS OF EXPERIENCE

: OK but you asked what you should be pa—

: AND I AM PAID $800-$1000

: So what was your ques—

: STOP DISEMPOWERING ME

smart

Them:
“I don’t have an answer for you in terms of salary..”

Me:
I asked about salary, not if my experience counted. It factually does. I’ve believe it does and I’ve been told it does. They didn’t answer my question. So again, I don’t know why they are here. So I called it out.

You:
“it threatens me that someone thinks they deserve a lot. It bothers me this person came in decisive and aggressive with their response about defending their creative experience . I’m going to leave a sarcastic comment because she makes me uncomfortable.”

Also Me:
Unpack your role here and why you felt the need to support someone who aimed to belittle what someone says they bring to the table.

Lastly, me:
I stand by my words and I’m done engaging with you. You clearly are not for advancing the industry. You are wasting my time so we are done here. Expect no further response. Send all the sarcastic comments you want. I will not read them or engage further ✌️

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