Rising Star
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I hate you Slack
How’s horizon media for creatives?
Fuck. I thought it was Friday...
Rising Star
Pro
Enthusiast
I hate you Slack
How’s horizon media for creatives?
Fuck. I thought it was Friday...
Rising Star
So much for not spending money on awards to avoid redundancies hey. Just goes to show it's all shit chat.
Pro
Our agency entered one show long before covid and the recession hit then scaled back for shows that hit afterwards.
You work tirelessly for the potential of getting your asshole licked, then pay money for asshole licking cover, then you may, if you’re lucky, get your asshole licked. The person who really paid for this extravaganza(client) may or may not know or care about your ass titillation fetish, but you do it because it’ll help you find more people who may or may not care about your asshole licking fetish(more clients). And in turn pay for your asshole licking fetish ad nauseam. The people who earned this ass licking will leave you to make more money getting another agency’s butthole tickled. Again, this process is ad nauseam. At the end of the day, this abundance of awards are really just a display or count of tongues in assholes. And the poor companies who paid for all of this just wanted to grow their brands.
The awards culture in this industry is a farce. I say that having won a few here and there. It’s as if awards add more value to the work we do. It doesn’t. We do advertising. It’s problem solving, it’s fun if you’re invested in the process. But it’s not art. To give awards is pervert what we do. It’s to the point where you see creatives acting as if awards are WHY they do the work. It’s silliness.
I enjoyed it. And the ACD burn.
Sounds like Arnold up in Boston
Death, taxes, and Arnold layoffs.
How much does it cost to enter for one show?
To answer the original question, hundreds and hundreds of dollars ($600+), per category, per entry. And most agencies load up on entries because there is so much overlap. Extremely lucrative if you can create you own industry awards show. Throw one big part per year and rake in huge fees. Agencies use them to wave im front of clients as ‘proof’ of good work, probably written off on corporate taxes as a marketing expense. And there are a LOT of B.S. categories.
But a Pencil is a Pencil, amirite🤗
Just peruse this link here: https://www.oneshow.org/categories/
And how exactly do they intend to win any more after having cut all the talent that got them metal in the first place? Let them enjoy this moment. Likely thier last 😂
Pro
I’m with CD1 here. The submissions were likely done and paid for prior to the pandemic. Now that they won, what are they supposed to do, keep quiet about it?
I get that there is a strange disconnect between a shop celebrating a win that involved talent they just let go. But as much as awards are a joke, you can’t deny they can help some folks who got let go. At the very least, consider that awards can literally make or break a visa.