Best marketing books/videos for a brand new advisor that is building their book from scratch?

I'm being asked to be involved in product pricing for the first time, and lack any knowledge or experience in that area. Any suggestions on courses or books or websites? I'm considering the Pragmatic Marketing pricing course, so would be interested to hear from anyone who has taken it.

Hi Account friends! It’s the start of a new year and I was hoping you all could share any book / newsletter / blog / course recommendations that help keep you up to snuff. Feeling a bit stale and like the last year has been a tactical grind. I want to brush up on modern thinking for our industry - the latest and greatest marketing books, strategy perspectives, creative self help, etc. to feel more alive as we start 2022.

Comment your favs and THANK YOU in advance!

It's March, and I have done a lot of seminars in Jan and Feb. I've gotten a few clients but would like to increase AUM drastically! Any books, sites or advice on what I can do for marketing?

Best books you read this year that aren’t about sales, marketing or prospecting?

Hey all! Need a couple book recs for an upcoming beach trip.

Looking for a great non-fiction, relating to travel or world history (not just one moment in time). Could also be about the marketing world or memoirs of a business leader kinda thing.

Fiction wise I also like fantasy, paranormal, and romance. Some fave book series are the Black Gryphon from Mercedes Lackey, Game of Thrones, and From Jamaica Lane series. Similar books?

Hi friends! I’m looking for resources to help me be successful in a “Functional Lead” role.

The role is in FinTech
I’m responsible for strategy, comms and key partnerships for a bank product. It reports through Customer Experience but touches product, Ops. marketing. It’s basically a Project Manager role but more nuanced.

Anyone out there in a role like this? Any books. videos or even best practices to share?

Any good books for someone trying to understand the business side of marketing? Just got my review an they're asking I bring more of that MBA mindset to projects I'm on.

Hi folks, I am working with a few friends on a fintech idea. I opted to build the marketing roadmapping strategy for the soft launch/prototype phase as I want to learn about the field. Any guidance where should I start? Any guidance, books, topics will be helpful 😊

Any good books or articles worth reading on product marketing and analytics? I come from more of a technical and general product management background, so I personally feel like I lack on the marketing side. Like Search engine optimization, etc. Thank you.

Does anyone have good books to read or people to follow on LinkedIn or Twitter who are well known in the B2B Marketing space? I might be transitioning to a new role in B2B from B2C and I want to make sure I’m selling the right skills I already have and learn quickly if I get this job.

Any recommended courses or books on customer care/cust success analytics or marketing analytics in general?

Anyone good marketing books recommendations or online certifications?

New to IT B2B marketing. Any advice on how to educate myself with IT? Any classes, books, etc. that you recommend?

I’m trying to get my parents into adopting healthier eating habits but nothing is really sticking. Do you have any recommendations or like books I can give them to teach them what’s actually good to eat vs. falling for good marketing/ fads?

I am currently working in advertising with experience on fintech & CPG. I would like to work in tech marketing, specifically Google’s APMM program.
I’ve been studying some PM/PMM books/podcasts/videos, attending Google events, and want to keep learning more to try to prepare myself as much as I can.
What resources helped you get into product marketing/Google?
Has anyone here moved from advertising to tech?
Would love to hear from a marketer about their experience getting into Google.
Thank you

Someone reached out to me on LinkedIn about becoming an author on the side. Has anyone heard about such a thing?!? The person said she’s worked with 800 consultants writing their books and marketing it for them.

What do people recommend for start-up relevant marketing resources/books/personalities/podcasts?
I have a lot of enterprise marketing experience, but making a jump to a startup and want to get up to speed as quickly as possible.

Looking for senior designers that knows shopper marketing. Please DM with books!

Does LTA and phone allowance are processed each month as a taxable income if we do not produce the bills ?

Looks like some bonus numbers are coming out for bankers, would appreciate any insights!

So who else is at Hilton Orlando this week?

Hi Fishes,

If anyone is looking to buy Life/Health insurance product please connect, we can avail good deals and discounts.

anyone leave consulting to do something radically different and loved it?

Give up all hope or keep applying?

Just found out, I'll be interviewing for a role at BCG next month. Does anyone want to practice casing together?

I’ve been offered a reporting consultant job for less than 60k and I bring 9+ years of experience to the role. They should be offering more. I don’t want to settle but I don’t want to miss an opportunity to move. Reporting consultants should start at $65k per recruiting sites. Any advice? How can I get HR/recruiters to offer more? TIA

Looking for roles in Corporate Social Responsibility if anyone in the tech or media world is hiring on their teams! Would love to send over my resume.

Any BCBA’s in the Memphis area? I’ll be relocating there soon and testing. Looking to meet others in the field!

Potential employer wants to me to write a POV for a brand, is there a specific framework you’d use or specific length?

Hi everybody! Im Santiago from Ontop(YCW21). We can help with remote recruiting and payroll solutions.
Looking to network with freelancers and startups. Are you up for an e-coffee break to share ideas and opportunities?
Hit me up!

Any nurses here not have hospital experience? I work as a community nurse and have previous experience in an assisted living and clinic. I don’t have much interest in going to the hospital. Been a nurse for about 9 years. Started out as LPN and now I have small children and enjoy my flexibility. Any regrets for those that never did the hospital ?

Pay progression from SE to management? Was wondering what a typical SE manager makes because it’s hard to find.

What’s the biggest point of pain for you Indy’s, that tech or other services hasn’t fixed yet?

I have a new prospect. Small business owner that wants to start a 401k for himself and his employees. Who would be the top 2-3 organizations I contact, and what questions should I ask the providers?

Best books you read this year that aren’t about sales, marketing or prospecting?

I have a client who needs a 401k, or a solo retirement account w loan options. When I was at UBS/Ameriprise, it was no issue but now it seems tougher to find a firm that does solo 401k as a RIA's.

Have a client w/ 6mm in assets who only cares about beating market. Becoming more of a pain than he’s worth. He’s not interested in planning & doesn’t understand investmentsDo I keep him or let him go

Hey fish: what are some of your favorite business/self-help books?

Should people be fired for lack of people skills?

I'm pretty active at my church, and I would love to help manage the church funds, but I don't have the slightest clue as to how to strike up that conversation. Has anyone else ever done this?

Preparing for RIA. Would love your opinions on TD vs Fidelity. Advyzon vs Orion. Emoney vs Right Capital. Go....

What is one thing you wish your friends and family understood about your job?

Anyone with US Trust as a PCA? Looking for additional details in terms of the culture, day to day type of things and how you’re doing there vs. what the recruiter stated was the average?

Have a presentation in front of a large group tomorrow and it's giving me anxiety. Will taking a Xanax help?

I'm looking to improve my communication skills to navigate a very political environment better (i.e. I need to be more diplomatic). Any books recommendarions are appreciated 💁🏼‍♀️

Spoke w partners at my firm about expanding branches over the next 5-10 yrs. Part of the focus will be to buy books but also bringing new advisors. Would you make the adivsor sign a noncompete?

New client looking to switch from Simple to Safe Harbor 401k (needs safe harbor because owner makes 5x what employees make(dentist office )Does anyone know if there is a custodian who offers this?

What’s a topic you know a surprising amount about?

Currently looking at a sales manager role for a national firm here in Canada. Essentially the recruiting advisors to the firm and then helping them succeed. Recruiting experienced and new.

Pros and cons of this role

Need tips & encouragement for how you have gotten out of a slump in the past. I am 3.5 yrs in and have seen my practice growing (some quarters better than others ), but Q219 has been really tough.

What are some signs of burn out? This is my first professional job and i’m not sure what the signs are.