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Chief
Right? It’s like getting laid off from an agency and getting handed some free company schwag on your way out. “Cool…a DDB hoodie to wear to the unemployment office.”
Wow
Rising Star
Ya that would be such a slap in the face
Ah, and announced a new board of directors the day after to bury the news.
Specially the way it was handled
Chief
I’m surprised they didn’t do it on a Friday to bury even more.
What would’ve been a better, realistic option?
Chief
You may be right, OP. You have startup experience. But I’d wonder if 2500 people really moves the needle. By the time you sort through the percentage of them who are already subscribers and the ones who flat out don’t want to use it, it’ll be like, “Cool, we grew our membership by 350 people and all it cost was some weird bad publicity.”
When I first read it I did think it was crappy. However, after talking to someone who was one of the laid off, he actually appreciated it. With the subscription he will be able to continue using his treadmill in the same fashion and not have to maybe give it up because it’s an extravagant expense. Keep in mind they still got a severance package, the subscription was in addition.