Hello! How do you make a business case for disability inclusion? Specifically to test digital experiences with clients and employees and prospects with disabilities to make delightful experiences for them? I want to go beyond ADA compliance and focus on the experience. I know this is not DEI per se, but this is related to it. I’ve been given a title of Researcher of Accessible and a inclusive Design and I am trying to make it into a team. Where should I start?

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I don't have experience with something like this, but I love that you're focusing your energy on this. The world needs more people who think and work like you. It's important to remember that, from a business standpoint, this will create a positive impact - directly from the employees and prospects with disabilities who feel valued AND indirectly from other people and companies who can learn from your example.

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This is equity and inclusion. Start with the market size, how many people are impacted by the proposed solution? Identity the problem: what you are solving and how your solution is a benefit to the customer AND the company (show them the money). Who is serving these customers today (the competition who has a product your company does not). Demonstrate that the solution creates a value and revenue stream, then connect the dots to inclusion, equity, and compliance (leave that for last - exposure or a lawsuit often creates concern and you want leadership to act from a position of interest not fear).

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Accessibility and disability inclusion company wide audit, provides comprehensive review, collaboration with all teams and comes with set metrics for improvement each year, could be disability equity index or VPAT

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Also, making a product work for those with disabilities often means it works better for everyone. For example, jacuzzis started to treat rheumatoid arthritis, and OXO to help those with hand arthritis.

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