How do we keep leadership from getting so offended and defensive when we professionally and respectfully flag culturally inappropriate work? Oh, the amount of possible Pepsi moments I’ve prevented!

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This is by far the most common gripe I have seen and heard about across agencies. And the reality is short of what I’m assuming a host of you have already done—which is, raise your hand, clear your throat and drop cultural intellectual missiles—willful ignorance is hard to combat. Let them suffer their offense. It’s not your job to succor those wounds. I have no doubt someone raised their hand and objected to the Pepsi and H&M campaigns before they were rolled out, but they didn’t have enough authority and/or sway to stop it. So, you can lead a horse to water, but you can’t prevent it from drowning itself. Or, put another way, and shout out to Black Americana-isms here, a hard head makes a soft a$$.

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Let me ask you a question, how do you consolidate the business goals with cultural normative?

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