I have a dream of working at a Market Research firm. I am currently working as a Data Analyst for an infrastructure consulting firm. Going good. But, that dream doesn’t leave me. There is a sincere desire to work for CPG sectors or consumer analytics…. I am good at R like seriously good not as much for Python though… Also, I have an amazing business acumen on asking relevant questions to understand consumer analytics and give recommendations / actionable insights. Any advice!!

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I would consider looking at placesl ike Ipsos and Kantar if you want to do a big company - but there are tons of smaller market research agencies emerging if you dig around on LinkedIn

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Thank you.

Maybe start networking with people you'd work with in different marketing research firms? They can give you industry specific advice and serve as a referral later down the line.

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Someone I know worked for NPD Group (they said the company doesn't pay very well) but that got them a good role at a CPG company that pays well. All roles were market research,

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