What are things Designers can learn to set them apart from the crowd?

I am an Art Director (working in Advertising) and have studied UX/UI via internet courses. I'm thinking of learning HTML+CSS+Javascript to better bridge my knowledge and possibly move to a hybrid Web development designer role. The ultimate aspiration would be to work at Google as a visual designer/creative.

Thanks!

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It’s nice to to pick up different skills so that you can collaborate better, but don’t get too caught up trying to do too much at once.

I had this same idea before. “Maybe if I learn Flash/After Effects/Sketch/JavaScript I’d be more desirable for this recruiter to hire me.”

You’ll either be an amazing developer or an amazing designer. Maybe you can do both but very few excel at that. Get clear on what Google looks for in the role you most want to do: Either design or development. Then make sure your required skills are polished.

At the end of the day, you can learn HTML and CSS but they’ll want to know what did you create with it. Odds are it won’t be on the same level of people who’ve been doing it for 5 years and have real world experience with it.

Don’t let that deter you though. I’ve purchased a couple Digital Classroom books to help me learn the basics of After Effects and Premier.

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I do both - motion graphics and have an extensive background in UI/UX. Agencies are almost never interested in my UI/UX work, and are often more attracted to my animation work - especially my 3D work. I highly suggest that route.

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any sort of animation and working after effects knowledge is always a plus when looking at books

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Animation / motion / 3D!

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Agree, animation/motion skills are a big plus. Way more useful than coding.

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