Can someone explain in layman’s term what is sales engineering?

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You engineer a sale… via a demo or something like that…

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A technical person who works with a customer considering a purchase of software, rather than a customer who has already purchased something they need to implement. Account Executives are not technical enough to answer whether or not a certain use case or enterprise architecture is compatible with the product in question, SE's are, and can mock up and present demos to show what the app might look like with the customer's branding and verbiage applied.

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Explain sales engineering in layman’s terms

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Sales engineering is a role in sales that combines technical knowledge with sales skills. Sales engineers work with potential customers to understand their technical requirements and provide solutions that meet those requirements using the company's products or services. They bridge the gap between technical teams and sales teams, helping to ensure that the sales process runs smoothly and the customer's needs are met. They may also provide training, product demonstrations, and technical support to customers.

-ChatGPT

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