In this scenario, people are wondering why they are holding this cheap chocolate in their hands. They look worried. They don’t really want this mainstream chocolate that is bad for their health, it’s known to contain too much sugar. They would’ve opened them to consume by now but they didn’t. Instead they’re all just staring at it, wondering where’s the bin or if they should hand it to someone else? Why are they giving them free chocolate? It doesn’t ease the pain of not finding a job.

Post Photo
likefunny
Posting as :
works at
You are currently posting as works at

I don't think I hate anything as much as this guy hates this campaign.

likefunny

Gotta be honest as much as I know juries will probably award this, I don’t think the conceit of the idea works.
Take a break from being a slave to your phone.
Yet everyone still looks like checked out zombies.
Obvious Cannes bait.
Fine if the point is to win metal.
But it’s not good advertising.

likesmart

It’s obviously made for Cannes because of the timing, but they’re still great ads. On brand. Clear message. ‘Take a break from your phone and have a kitkat’.

I don’t read it as ‘people are still checked out like zombies’. I read it as ‘they are mesmerized by the product’.

People will get it. Maybe some won’t, but that’s ok. ‘Everyone has to get it’ is the reason most ads talk to people as if they’re idiots.

I don’t mind that it’s made for Cannes. I’m more annoyed by boring ‘real’ ads that don’t put in any effort to talk to people in an interesting way.

These ads are running for real in Europe btw. There’s a lot of media behind them. So whether they are made for Cannes or not, they are real. And they contribute more to advertising than 98% of ‘real’ advertising.

And no, i didn’t make these.

like

Cool ads. Lame post.

likefunny

I love this series

like

Kit Kat campaign from VML.
Cannes Bait.

likehelpful

If you create Cannes bait, you’re not allowed to complain about website clickbait in any room. You’re the same or worse.

like

If you create bad and hollow advertising that annoys people you are not allowed to complain about Cannes bait. You are worse.

like

He’s thinking, so it contains high amounts of sugar, saturated fat, and calories, which can lead to weight gain, tooth decay, and other health issues. Should he even give it to his dog?

Post Photo
like

Chocolate is very bad for dogs.

like

Is someone going to offer some context here? WTF am I looking at?

like

Not a single one of them open to eat it. That’s because none of them want it. Look at their expressions and their body language. Clearly these were handed out to them on the street like pamphlets nobody wants to take.

Post Photo

Huh

Wut?

You know you’re not allowed to show people actually eating the chocolate on TV.

These aren’t TV, they were made to be print or poster repeated exactly 3 times with no copy and logo at the bottom corner. They even made a 2 mins case study video to explain what they are. Apparently there are creatives out there thinking it is one of the best ads ever that they tell their friends and family about.

Do people still feel guilty about screen time?

It’s easy to be a generalized critic. Does it build awareness and sell Kit Kats? Considering this thread, i bet does.

awards bait

ChatGPT prompt: Creative director who hates advertising writes a self-indulgent comment about how much he hates an ad, but it has the unfortunate effect of proving how jealous he is he didn’t make the ad.

Related Posts

Is there anyone who works currently or has worked for Travelers Insurance in Hartford CT? Looking for an idea on compensation, benefits and your opinion on the company. I’m interviewing for the Operations Manager role

like

Hi Fishes,

Citiustech healthcare technologies is hiring for multiple roles. Java,C#,.net,Angular . Training will be provided for senior software engineers under Java impact program with attractive bonuses.
DM me if interested..

like

I’ve been working for my State Farm agency as a team member for 2 years. I am licensed in property and casualty as well as life and health, but only make $13 an hour. I technically can make bonuses but I’m not supposed to dig into a sale and I have to send it to a sales rep (I am service and retention mostly). My boss also has me running a retired agents office until a new one is chosen (its an hour away with no pay increase or mileage pay). Also, no benefits! Should I start job searching?

like

Anyone works for shields health solutions? Any insights?

like

What's the biggest health myth you've heard that you'd like to bust? Mine is that supplements are always a healthier option than prescription or OTC meds. A lot of the supplements on the shelf contain all types of unnatural ingredients and can still be harmful depending on the dosage.

Does Genpact provide any bonus other than APB ( annual performance bonus) for CGLRH ( Consumer Goods, Lifesciences, Retail and Healthcare) vertical?

Any advice on transitioning from medical sales to tech sales. I’ve been a top performing rep (ranked first and second) two out of the last three years at my current company and was top 5% at my previous company. I had my resume optimized and am getting rejected left and right even by healthcare tech and I’m not sure why. Any info or leads would be greatly appreciated!

like

Do Capgemini includes Health insurance amount in CTC...? Or will be seperate?

like

So I had been working as medical interpreter up to the early part of this year. Today, during an interview, the Director with whom I was interviewing genuinely urged me to consider pursuing a career as a PA or even attempt to go to medical school. I had considered it in passing before but today was about the third or fourth time that someone had earnestly nudged me in that direction. Has anyone here made such a career pivot before? I love working in healthcare, there’s nothing like it.

like

I have worked my way up in Insurance for 4 years but the 1st year being an intern/front desk/admin and was promoted twice and now an account associate helping my AMs/AEs manage our Producers' books of business. I was recently approached by a big brokerage for a Client Manager position. I have imposter syndrome and don't think I am qualified because I dont know insurance coverages/mastered what a business would need for a particular industry (continued in comments..)

like

Any on Forward for Health Care?
New here to Fishbowl so first post.
Interested to hear if anyone is using Forward for their primary health care service?
Thinking about joining.
Interesting subscription based cost model but basically pushing interactive, team based approach to long term health care with a good blend of tech and analytics built in.

like

Looking for remote healthcare opportunities in business ops or project management. Recommendations welcome.

like

Coronavirus and health: has your alcohol consumption gone up during the pandemic? This pandemic had encouraged me to quit for good now.

like

I’m interested in pursuing Health Informatics…….. are there jobs in this area with a background in OT or is this primarily for RNs?

like

Hi friends,
Am looking for some material or interview questions for a BA in life insurance domain.
Can somebody please help?
Thanks.

Blue shield of CA fired 375 people. Any other insurance companies having massive layoffs?

like

I’m currently in SMB insurance sales for 2 years but I want to move into AE role that has a base around 80-100K. I’ve been looking at SaaS sales but I feel under qualified, do you guys have any recommendations that meets my base I’m looking for? I prefer to get out of insurance. TIA

like

Did anyone do an updated insurance policy for their luxury purses or other expensive item collection?

like

New to the U.S., is the Healthcare Industry (via HIPAA), the only industry in the U.S. that legally mandates having a designated Privacy Officer? So for example, although GLBA has obvious privacy requirements, unlike with healthcare, financial institutions in the U.S. are not mandated by law to have a designated Privacy Officer?

like

Looking for a healthcare user experience/product design role at a mid to senior level. Anyone hiring for that right now?

4 years UI/UX experience, 7+ years design experience in other fields

like

More Posts

looking for advice for my partner who is a data scientist at an ad agency in NYC. He had been working 70+ hours a week on a project that fell apart while he was on vacation due to it being passed to a junior person who didn’t understand it, and he got blamed. Afterward he said he was burnt out to his manager and then was fired a week or so later, even though the project recovered. Is there grounds here for wrongful termination? How does he argue for more severance?

like

Automatic ding if you uploaded the wrong docs to the wrong sections (essay to resume or vise versa)?

like

Credit suisse or Barclays? Both offering same amount.

like

Can we extend the joining date in sap labs because relieving date and joining date is overlapping on 22nd August 2022

Hi fishes,

I have an offer from Genpact with client Morgan Stanley as lead consultant. How will the work environment be on client location and what benefits am I eligible for?

YOE: 4.8
Package: 20 LPA

like

Hi Everyone, I am looking for a job change. I have 5+ years of experience (2 years in Indirect Taxation and over 3 years in Business Finance). Currently I am into Retail Business Finance. If anyone has any leads, please provide reference. Thanks

like

Considering Accenture Federal Services offer, what is the performance (yearly) bonus structure like?…verbal offer, waiting to receive in writing, but wanting to get ahead of knowing what it will look like year after year. This is pertaining to Associate Manager and up roles in Strategy&Consulting Tech&Industry Advisory.

like

How supportive are your companies when it comes to taking PTO for mental health days?

likesmart

does wipro release offer letter 1week before LWD, I called up HR many times, she is telling they will release final offer 1 week before LWD

like

Hi Guys , we husband wife makes 50 LPA . Now, my company is giving me onsite to Europe , do you think it is worth taking it ?

like

Hi All, I am looking for job change and my Last working day is on 15th july. Let me know if any relevant openings for ETL/DWH testing in wipro. Experience: 3.7years .Location :Pune

like

I have 7 YOE and applied for a position that is L4. I feel as if I’m overqualified for the position, but the Recruiter told me that when they say L4, they are actually looking for someone with 6+ years of experience. Is this true? I feel like I should be looking at L5 with my experience

like

What's a fair amount of resignation notice to give when you are a C-level/executive committee member?

like

For people who have a lot of friends, do you make the effort or it comes naturally? I mean when my friends call me, sometimes I would ignore or take a really long time to respond purposely, I also tend to not to reach out to people proactively. Therefore, I don’t have many friends. Is it me or people around me?

like

Cognizant: 12 LPA
TCS: 12.05 LPA + 1.2 Lakh joining bonus
Startup company: 14.4 LPA
YOE: 3 Years
Which one to choose?
The Joining date difference between CTS and TCS is 1 month.

like

I’ve been in my current position (Bookkeeper) for 4 years now. I’m highly interested in taking the PHR, and I’m wondering if I would qualify for the 4 year HR professional job requirement to be eligible to test for the certificate. I work for a small business, therefore I do all the on boarding paperwork/payroll. Any advice is appreciated.

like

I know I’ve seen a few similar posts before in the past, but do you guys have preferred/recommended apps to keep you organized and productive with work? I have my work calendar and synced through outlook on my phone, but just looking for suggestions to keep everything as organized as possible.

like

What does it mean to “lead” client calls? Leading my first call today, tips?

like

What does a 30% travel requirement mean in a job description? How often do they expect the candidate to travel ?

like

Hi fishes,
Could someone explain me what does this career level AM means in Consultant designation.
Thanks. Deloitte India

Post Photo
like

Additional Posts in Advertising

Fish who moved to London without a job lined up: did you have any issues clearing customs at Heathrow? Heard they might give you trouble if you don’t have a return ticket. (Cont. in comments.)

likesmart

This may sound odd, but can you run an agency without an ECD/CCO?? (Asking for a friend)

like

Dear Creative Directors who’s only talent is showing up to meeting with a full repertoire of buzzwords, die slow. Thanks, everyone.

likefunnyuplifting

The socks I like are left and right footed and indicated as such on the bottom. Honestly, some mornings it takes two tries.

like

Any agencies that have a good reputation, but suck when you actually work there? Wonder why that happens?

like

How do you know if that phone interview went well?

like

Tired of this constant grind and constant layoff situation in NYC. Thinking of making the move to LA. Any thoughts? Yay or nay?

like

Hiii genz here lol, when is it too early to talk about a raise? I’m planning on bringing up the idea to my boss when I hit a year working with them is that a reasonable time? Also im thinking of asking for 15% increase bc I know he’s gonna negotiate to like 8% (which is fine bc I tbh want 5%) :) anyways any help/insight is amazing !! And if you need me to provide more details I can! (I do fulfillment/project management in im making 40k)

like

On the job hunt in London and considering a portfolio website. Thoughts on how to manage that with NDAs?

like

Thoughts on possible LA?

like

Chat Bots and Artificial Intelligence. Ok, go!

like

Drinking Soylent for multiple meals a day so I don't have to waste time getting/making/eating food. Let's see how this goes...

like

Having to explain every meme, YouTube video, and cultural trend to the old fart creative directors :|

like

If one more ECD tells me to think of ways to hack social platforms, I'm going to go insane.

like

What small or mid sized NYC shops are doing good work right now?

like

Does anyone know the recruiter at Y&R NYC?

like

do you cover your tattoos for client meetings? i already had tattoos but were easy to hide on camera, i now have a pretty full sleeve (all visible on camera) and not sure if i should cover them (wearing long sleeve top or cardigan) or just live my best life?

like

What is your agency’s maternity or paternity leave policy?

like

Do LinkedIn skills endorsements mean anything? Has any recruiter said... "Whoa! She's got 47 people that think she's a great writer... we gotta get her in here!" ?

like

Great paying job, toxic work environment - how long do you stay for?

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal