I’ve been a jr. in the industry for only a year. I’m at a large and reputable agency, but I feel as though I’m not getting the experience I need. Everyone is spread pretty thin with workloads, and I haven’t been able to receive the coaching I need to advance. Nor do I have anything book worthy. Now we are undergoing a restructuring which sounds like code for layoffs. So I’m worried that I’m already dead in the water before I can even start swimming in my career.

Any advice?

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Posting as :
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They probably won’t lay you off. You’re super cheap! But if you don’t feel like you’re getting what you need to grow, there is zero harm in looking around for a better fit.

likesmartfunny

Sounds normal for "large reputable" agencies. It's up to you to sink or swim. It's also up to you to have the initiative to ask for what you need. If you don't, people will assume you're ok, nothing changes, and you keep doing whatever you're assigned to.

What kind of coaching are you looking for and in what form? Nobody is actually gonna sit down and teach you. It's on the job coaching that comes in the form of feedback on your work and ideas. Unpack the feedback, if you aren't sure, ask for clarity and direction and examples. If it's the craft, observe and learn. Ask questions. Most of the coaching I received is through my own observations. As a writer, I had tracking turned on so I could observe the changes made to my copy. I still do if I think I can benefit from it.

Reach out to your CD or manager for 1:1. Same with the seniors on your team. Ask questions. Tell them what you want to learn. Most of the time you're there to observe and learn.

If you've asked and nothing changes, then plan an exit. But one year is very early for a junior and don't be expecting book worth pieces, even for the veterans at the "large reputable" agency. You're no longer in portfolio school or school in general. Sometimes nothing getea made or it's just mediocre bread and butter work depending on the brands. You can also observe who's working on good stuff and offer to help.

And ACD1 is right, you're probably too cheap to lay off. You're the grunt. They'll sooner lay off your bosses but keep you to do the work.

likehelpful

Giving yourself a year to create something book-worthy isn’t long at all, especially since it sounds like you want coaching. Ask for more support and if they don’t give it to you jump ship ✌️

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Jump ship.

Everyone being spread pretty thin sounds like there’s opportunity for you to volunteer yourself to do a little extra and help out on some things. That probably won’t get you on the good stuff that first time you ask, but it will shortly after especially if you do a good job.

Just pick your favorite CDs, creatives, or the creative manager who assigns work to ask what you can help with. Then make sure you do a good job on your actual assignments while showing what you got on the others.

I feel like this is an issue affecting all of us juniors at the moment. My AD and I recently jumped ship from our first agency because of how many quiet days we had (and being quite underpaid to be proactive for the agency). Our new gig is indeed busier but that’s because we now get those mini briefs we didn’t get at our old gig.

Recession is real 🥴 just find an agency who’s clients you like and pay is comfortable, and ride it out. Make the most our of any opportunity that comes your way!

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