Let’s talk about the unwritten rules of the ad industry. The ones that aren’t in the handbook but can shape your career. Is it all about who you know and who you’re willing to kiss up to, or can talent alone get you ahead?

How can introverts succeed in a system that often rewards schmoozing and politics over creativity? Is there room for real meritocracy, or are we all stuck playing the game?

likehelpful
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I know plenty of introverts who had great careers. It’s about the ideas you bring to the table. I speak from experience.

It’s mostly people who are frustrated about their own careers who claim it’s only about who you’re willing to kiss up to. It’s not.

likefunny

If you say so. I know some pretty great creatives who work or worked at McCann, and who got promoted there.

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Just have fun with it

funnylikeuplifting

1. “Politics” is basically just groups of humans negotiating how to get anything done.
2. Any form of meritocracy needs to live alongside the reality that brilliant contributions than don’t lead to brilliant finished work, are irrelevant.
3. Being likeable and easy to work with is a learnable skill, and different from being popular or a pushover. A lot of very smart and talented people are frustrating, difficult to work with, and confused why they have a stalled career.

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What I’ve learned as a planner— we often overlook a key to success: winning over creatives and being likable. Rather than being the smartest in the room, focus on being the most helpful one.

likehelpfulsmart

Being likable comes at a cost though. I’ve found that our job is just stroking egos depending on how your workplace values strategy. Sometimes being the most helpful one means helping shit work live, even when you know it’s 🗑️

“Schmoozing” is understanding people and using that insight to get them to like you. “Politics” is figuring out how decisions get made and using that knowledge to influence those decisions. These are equally learnable by introverts and extroverts and I really think that while extroverts may be more drawn to these activities at the outset, they don’t necessarily have an advantage at the highest levels. Being naturally outgoing is a different thing than being good at all interpersonal aspects of work. And being introverted doesn’t mean being shy or socially inept either.

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Join the data science team. You’ll be with a team of introverts there. They’ll be extroverted as needed only to revert to their natural ways most of the time.

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Well, I went to art school, so definitely would need to do some pre-reqs if I went that route. Also have started on JavaScript, but am very much a beginner.

Any certificate programs in particular you’d recommend? And thoughts on the field as a whole? I’ve heard it’s really oversaturated at the entry level

I honestly think life is just like that. Those who know how to play the game are the ones who rise to the top. It’s not fair, but that’s life.

If you are an introvert, you’ll be at disadvantage, but you can learn the game by studying it.

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It’s a very extroverted pov to assume that being extroverted is the whole “game” and the point of life.

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Introverts have an issue because they aren’t seen as leaders. Doesn’t matter how many great ideas you have if you can’t manage a team to execute them. You just make everyone nervous and unsure.

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I know and admire a few introverted leaders. They have made it work against the grain and I’ve personally tried to emulate some of the qualities. You can still carry yourself with leadership body language, an empathetic approach, and stand up for your people without being “on” all of the time. Speaking less means your words carry more weight when you choose to speak. And you have astute observation skills.

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By the time you’re a director(ish), the career path and progression milestones get blurry. You are not guaranteed promotions or progression. Very often no one will explicitly tell you this, and you’ll feel betrayed that you haven’t become a more senior agency leader.

Really it’s often about intangibles, perceived value, management ability, and whether you’re on the roadmap as a future leader of the organization - it’s *really* hard to coach any of these beyond management skills, and maybe telling your own value story in a way that’s not obnoxious.

And if you’re a great contributor no one is going to tell you “you’re super valuable but few would want you to be the lead in your discipline for unpleasant or intangible reasons”.

(Especially because sometimes “intangible” is a cover for implicit bias, institutional racism or sexism, or you having a bad relationship with someone considered a key part of the agency future.)

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No industry is a “real meritocracy.” It will always be about who you know and who likes you more.

That’s normal too! Would you rather work with a decent worker that you like or an uber-talented asshole?

Even if you work hard and create great product, you still have to show it off and advocate for yourself. Claim credit when you deserve!

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Im an introvert.

Leadership isn’t about introvert vs extrovert. But perception is.

A lot of times if you’re an introvert you have to let your work do the talking for you. Have a reputation as a hard worker. Make an effort for people to notice your strengths.

If you’re an extrovert you’re probably a decent presenter and creative leaders will perceive you as a natural fit to be client facing. Or you may just be more confident and vocal in your decision making.

Theres room for everyone. But you have to find your strengths, read the room and adapt to your environment a bit.

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Don’t be too weird. Weird is fine.

Such a great question

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