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It’s racism. Pure and simple. Never mind that the largest beneficiaries as a group of those DEI policies has been White women. Or that DEI includes veterans, military spouses and their families, parental leave, or care for children with special needs.
The easiest way to understand what those folks mean when they say “woke” is just to replace it with “Black people” (or Trans/Mexican/Muslim/etc). In fact if you really want to hear their internal dialogue when the say “DEI hire” just go ahead and imagine the slur. That will help you understand the dog whistle.
That’s why so many are SHOCKED that the roll back if DEI is beginning to affect them. They were fine with the cruelty as long as it was only hurting (insert slur here).
It was never about the policies, and always about the racism. The oglioarchy was just a facsist cherry on top of a hatred sundae.
Disingenuous projection. "People I disagree with actually mean the most hateful possible framing of contempt I impose on them and can't possibly think differently from my smears of them."
Realistically most people voting never actually interacted with anything pertaining to DEI beyond pundits on tv talking about it. They think that everytime they see a black person in a commercial instead of a white person - that’s DEI. If a superhero is cast as anything other than a white man, that’s because Hollywood is too woke. The rejection of “DEI” by white america is racism. Plain and simply, a large swath of white americans cannot handle the idea of being treated like anything less than the main character 100% of the time, and conservative talking heads seized on that discomfort to create a strawman to pit them against. As long as white america is pissed off at people who dont look like them and dont share their cultural priorities, they arent looking up at the mega-rich who are stealing the food out of their mouths. The game is rigged to keep us all at odds while they usher us backwards towards new-age serfdom under their oligarchical rule.
In Europe we just shake heads when we see TV shows/movies produced in US about, say, England in the XVI century with a black woman playing the queen. It's just pathetic. And at work, when we see a C-level DEI-something appointed in the US headquarters, when the same company in Italy has to cut costs and fire people (white, black, yellow or green) who earn 1.600€ per month because "it's too much".
“Like, you know, it was OK.” A post-modernist version of English.
By, “like, whatever,” I meant, “existence in this era of late-stage capitalism is difficult enough as it is. If there’s something I can do to ease that burden for a member of a traditionally marginalized community, it would be cruel not to do that—especially when it comes at absolutely no price or inconvenience to me whatsoever,” I guess the nuance was lost on you.
That's great for you. But Bud Light and Gillette ran suicidal campaigns. If you hate men and call masculinity toxic in an ad trying to sell something useful to men don't be surprised if they recognize what's happening and respond accordingly. And Bud Light drinkers are not impressed by whatever is getting off the 8% extreme activist crowd in NYC. It's marketing HQ being all woke women thinking they can manipulate anti woke dudes is delusional. In both cases billions of market cap was lost. They even were saying outright prejudicial statements against their core customers. So when that clip surfaced people rightly rejected the business.
What did Gillette do? Was it similar to that tampon brand having men in the commercials?
“Wren and Krakowsky assured [questioners] that job cuts would mainly affect back-office roles, not client-facing teams — less about slashing cost, more about fueling growth and future M&A.” —Digiday
(1) What exactly is a “back-office” role?
(2) “Future” Mergers & Acquisitions?
Cordially,
P. Owens
Racism is the root for sure
But last I checked, everyone on our side's supposed solve for racism is shaming those with racist views and that just doesn't work to change those views.
There should be a law, right?
Well, we gotta win an election to do that.
I also find it HILARIOUS that this topic is being debated in an Advertising Bowl. Advertising is the Whitest industry this side of NASCAR. What are you SO afraid of?