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This was a big debate for me too.. I went with SHRM. Here is why: 1. SHRM is now the premier professional development group and a lot of industries recognize their expertise. 2. SHRM offers a variety of professional development in my interest area (Talent Acquisition, Strategy, and Consulting) that PHR didnt. 3. The PHR test was the original test, but SHRMs tests have been evolved to meet the demands of current industry. (Im literally studying for the SCP today and the test is covering contagious diseases and risk management- although COVID wasn't planned and thru many of us for loops.) 4. Keeping up with SHRMs groups, associations, and development seems to move so quickly with the times. They were the best resource when COVID kicked off and being a member was critical. I think having a wider net under the cert is going to add to my value not just salary.
That may be because there are still a ton of databases out there that don't offer SHRM in the drop downs still...so, someone posting a job may not be able to select SHRM certification. That may only be an option to include in the text and therefore a little tougher for the job aggregators (Indeed) to pick up. Personally, I agree with choosing SHRM if you are choosing one. It is positioned to be the one that matters 5-10 years from now.
PHR is more respected. SHRM is seen as a bit of a money grab by the org.