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Hello RSM coworkers! I am thrilled to be moving to RSM into a Scheduler roll. I just found out yesterday and want to be as prepared as possible in the next steps.
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One thing they could do is leverage their scale and do a better job swapping human capital between agencies when client needs shift. If they gave a shit, they could certainly try. But we all know it’s never been about people. Even though people are literally the only asset these firms have, aside from some ping pong tables and modular office furniture.
Oh, forgot to add: holdig companies are most likely the problem. Agencies could charge a lot less for their work if they didnt have to kick up to useless fat Continental holding company execs. Sometimes I think the whole system needs to crash, and start over without hilding companies. That would do a number on the costs that clients suddenly feel are so absurd.
Losing clients because they think the work you do isnt worth anything is no way to run a business! Having the people you lay off today start their own "lean, hungry" agency, win a project by undercutting their peers amd working for free, then being forced to close when the client wont pay any money for a second project is no way to run a business!
The only control we've ever had over our business is a client's perception that they need us. That allows us to set prices for our work. Clients in 2018 think what we do can be done by their kids on their iphones. Sometimes they're even right.
And thats not to even mention that there are 100 new ways for people not to watch advertising.
Anyway Im having a great day off.
Agree layoffs are a part of business today, but agencies take it to an entirely new and gross level which makes every team building speech a lie and creates a toxic culture of fear and constant stress, the antithesis of what is required for creative success.
Rarely is anyone in the C-suite ever removed. The foxes guard the henhouse.
My unit has been lay off free for 20 years.
Layoffs are a part of every industry. GoPro paid off a shitload of people because their drones sucked and they couldn’t sell them. So they just shuttered the entire division. My dad worked in pharmaceuticals for 25 years. In the 90s so many pfizers and Monsanto’s bought up lower pharma companies and laid everyone off. If you wanted an agency that didn’t pay people off, everyone would be slammed working 60 hours a week so that if you lost a client you could lessen the blow
The remarkable thing is that Ogilvy keeps the overpaid old guard and instead fires the very people who do the work. Not a sustainable model.
There’s no simple way to control what the clients do. If they quit then there’s no income stream, what’s your solution? What if you had a product and 35% of consumers stopped buying it tomorrow?
The only feasible way is by using massive holding companies to hedge successful agencies against unsuccessful ones. Don’t you love praying to our wpp omnicom mdc gods?
Ugh typos are embarrassing sorry
@OP lol, yes, correct, every team building speech is a lie, correct, culture of fear, correct, a company will lay people off as soon as it can afford it, in good times and bad. Are you new to post-recession advertising? I thought you said you were an MD...
There is not much to agencies. It’s just humans and laptops. In tough times all you can cut is humans. And in really tough times, you exit real estate and close offices.