What's the freelance rate for Sr. CW's these days? (Agency side)

I need to make the first move on a job and not sure what hourly to quote them. Thinking $60ish? Would love some insight here...

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What's the going salary for a sr. copywriter in your market? Just dock the zeros off it and that's your hourly rate. For example, if it's 90,000, your hourly rate would be $90/hr.

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Beat me to the punch

$60 sounds low to me… I’d aim for more like $80-100 unless it’s an extended contract

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It's work on a retainer. Do you think that changes the rate?

$100/hr.

The rule I use as a baseline is take three zeroes off your expected/market annual salary. So 100k annual salary means 100/hr. Start there and tweak.

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